Cover art for podcast Eventful: The Podcast for Meeting Professionals

Eventful: The Podcast for Meeting Professionals

101 EpisodesProduced by Northstar Meetings GroupWebsite

Hosted by Northstar Meetings Group, Eventful invites you to listen in on insightful conversations about hot topics in the meetings and events industry. Tune in for interviews and analysis of the editorial coverage in Meetings & Conventions, Successful Meetings, Meeting News and Incentive.

21:53

How to Extend the Life (and Value) of Virtual and Hybrid Events

Event Specialists’ Mahoganey Jones shares tips for leveraging audience data, monetization opportunities and more.
 
The restrictions on in-person gatherings over the past 16 months gave meeting planners the opportunity to embrace digital events. But for Mahoganey Jones, founder and CEO of Toronto-based Event Specialists, her company had already been “going virtual” for more than a decade.
 
In this episode of Eventful: The Podcast for Meeting Professionals, Jones discusses how she used her experience as a longtime producer of virtual events, and how the growth of hybrid is opening up new ways for planners to extend the life of their meetings. Here she discusses how to drive value before and after the event itself through smart monetization opportunities, digging in to audience data and more.
 
Among the points Jones discusses:
 
Why planners must focus on their core strengths, whether they are creating a virtual, in-person or hybrid event. (3:40)
 
How a “paid upgrade” approach can help planners monetize their virtual events. (5:55)
 
How to stand out in a crowded marketplace. (9:35)
 
How an affiliate model can be used to create additional funding opportunities. (10:30)
 
Why limiting space for in-person events can be an advantage. (15:20)
 
Why the post-event process is a crucial, but often overlooked, piece of the event marketing cycle. (19:15)

This episode is sponsored by Hubilo, the hybrid platform built for event excellence.

See omnystudio.com/listener for privacy information.

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Eventful: The Podcast for Meeting Professionals

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://www.omnycontent.com/d/playlist/37ffe223-859b-4955-b6ca-aab8005d8b43/dee3686c-6b5d-4439-949d-ab160105f9df/8de73cf2-2629-45bb-97b6-ab160105f9ee/podcast.rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens