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Event Experience

62 EpisodesProduced by BizzaboWebsite

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

32:17

Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit

Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit.

Lindsay is the mastermind of ONWARD, Yext’s award-winning annual flagship conference. In 2018, ONWARD brought together nearly 6,000 in-person attendees and over 1,000 virtual ones. Lindsay is a Salesforce alum and was named to the 2018 list of DMN’s Marketing Hall of Femme & Women to Watch.

IN-PERSON tells the stories behind the world's most daring events and the people who make them happen.

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