Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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In this episode, Host Rachel Moore brings together Makenzie Stokel and Channing Moreland, the cofounders of EVA, to explore the transformative power …
In this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like …
In this episode, you’ll learn about the evolving landscape of event sponsorships in 2024, providing invaluable insights for event professionals …
In this enlightening episode, we’re joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social …
In this episode of Event Experience, host Rachel Moore sits down with Billie Jo Aasen, CEO of The Festival Company, to dive into the muddy waters of organizing Canada's largest mud and music festival: Extreme Mudfest, a …
Tune in as Host Rachel Moore dives into the intricacies of using post-event data to shape future event successes with industry experts The Event …
Say hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience.
Listen in as Panyukhina …
Join Event Experience host Rachel Moore as she invites Ryan Howard, Senior Technical Program Manager at Google, to delve into the integration of …
In this episode, Event Experience host Rachel Moore interviews Ashley Ronkowski, a seasoned event professional with extensive experience in event planning and marketing. Ronkowski shares her comprehensive approach to …
Welcome to the Event Experience podcast by Bizzabo! This episode features Arianna Black, the Director of Events and Digital Experiences for Women in Product.
Join Black as she delves into her extensive background in …
In this episode, host Rachel Moore sits down with Hugh Forrest, the Co-president and Chief Programming Officer of SXSW. With roughly 35 years of …
Join us as we dive into the future of event planning! This episode explores event trends and insights for 2024, particularly conscious conferencing, …
In this dynamic episode about maximizing post-event success, host Lauren McCullough — Bizzabo’s VP of Marketing — is joined by this panel of experts:
In this engaging episode of the Event Experience podcast, Eric Rutherford — Senior Producer at 15|40 Productions and former Director of Events at …
In this episode, Adam Parry, the Cofounder and Editor of Event Industry News, shares his extensive experience and insights into the evolving world …
In this episode, Josh Shepherd, the Head of Event Technology and Innovation at Atlassian, delves into the evolving landscape of event technology. …
In this engaging episode, we sit with Senior Manager of Global Internal Events and Conferences at Delta Air Lines, Marrah Thomas. She shares insights into the dynamic world of corporate event planning, emphasizing the …
In this episode, Event Experience podcast host Rachel Moore interviews Bizzabo Head of Klik Will Curran (aka the founder of Endless Events).
Curran …
In this episode, we sit down with Yvonne McNair, the Chief Experience Officer and Founder of Captivate Marketing Group. A two-time Emmy-nominated event producer with 20 years of experience in the events industry, McNair …
This episode — which aired recently as a webinar — provides a deep dive into the strategic world of event management, spotlighting the strategies and experiences of FT Live, the event arm of the Financial Times.
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Join us for a dynamic episode about the state of in-person events today — based on responses from more than 4,000 organizers and attendees who participated in Bizzabo’s in-person B2B conference survey from June 2023.
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It's that time again: You're gearing up for your next sales kickoff (SKO). In this episode of Event Experience, we’ll share how you can outdo last year's event, blend education with celebration, and set your sales and …
In this episode, we talk with Mita Mallick about how her own event experiences inspired her to write a book debunking myths about inclusion.
Mallick is head of inclusion, equity, and impact at Carta and previously led …
Would you believe that more than half of the feature films at the Sundance Film Festival rely on Dropbox? It’s true! In this episode, we host Vanessa …
In this episode, IMEX CEO Carina Bauer discusses the meticulous planning required to execute large-scale events with her hardworking team of 83. …
In this podcast episode, Evan Babins, Experiential Marketing Specialist at Bond Brand Loyalty, discusses his experience producing successful roadshow …
In this episode, Agorapulse Head of Strategic Partnerships Mike Allton dives deep into his experience as an event producer and his journey from …
In this episode, hear from Howard Givner, Senior Vice President of Knowledge and Innovation at PCMA (Professional Convention Management Association), …
In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Liz King Caruso, CEO and Chief Event Strategist of Liz King Events, to explore the power of attendee obsession in event planning.
With …
In this episode, Mathias Sondermann talks about SAP’s Sapphire and embracing standardization for scalability, the importance of localization, and the power of continuous learning.
Meet Senior Director of Events Mathias …
In this episode, you’ll hear from Storycraft Lab’s Naomi Clare Crellin about facilitating a popup activation of taking the Google Xi (Experience Institute) community to IMEX Frankfurt.
Naomi Clare Crellin is the …
In this episode of Event Experience, you’ll learn how Airtable Head of Events Gianna Gaudini planned and executed the brand’s inaugural marquee event, the Airtable Leaders Forum (ALF).
The team at Airtable designed ALF …
Ashley Jenkins, Meg Fasy, and Brent Turner discuss fresh strategies and get guidance for attracting new event sponsors and retaining current ones.
Kelly Hoey dismantles everything you thought you knew about event networking in the wake of the COVID-19 pandemic.
Julius Solaris, Alon Alroy, and Nicola Kastner sit down for a lively discussion about the event industry’s most pressing issues.
Monique Ruff-Bell, Tania Capaz, and Paul McAvinchey join Kyana Shamloo to look back at the past six months of in-person events and explore what the …
Devin and Daphne discuss the new role of the Event Experience Leader and the skillset needed to thrive in the evolving events environment.
Candina and Liz discuss building intention into every stage of the attendee journey. You’ll learn digital and event design strategies to grow your audience and enhance the experience from beginning to end.
In this episode, we talk with Julius Solaris, one of the most influential people in the events industry, well-followed for his research and analysis. …
In this episode, we talk with Bizzabo's Rachel Heller about how to champion DE&I at every stage of your event plan.
Rachel Heller is an event content professional with more than a decade of experience working in the …
In this episode, we talk with Ryan Schefke and Brad Froese about new ways to increase engagement at events.
Ryan Schefke is the Founder and CEO of Captello, a premier end-to-end lead capture and event engagement …
In this episode, we talk with Orson Francescone of The Financial Times about building community through strategic events and investing in a digital-first event approach.
Francescone has worked in the B2B media and …
In this episode, we welcome back Nicola Kastner to the show to talk about the power of data to define event strategy and how to start to rethink the …
In this episode, we talk with two of the three authors of the new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. They also happen to be two of the three founders of …
Eran (guest speaker), Megan Murphy (guest speaker), and Devin (host) discuss the Event Experience category and its origins in the evolving …
Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens.
Kim leads the global …
Richard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of …
Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with …
Keyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. …
Sean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since …
Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid.
Brad joined the Markey's team in …
Joey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA.
Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee …
Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and …
Angel Micarelli is an experienced writer who has leveraged her passion for storytelling in marketing and events. After graduating from Harvard, Angel went on to help brands tell their stories and connect with their …
Stacey brings 25 years of experience in the marketing and events industry and is a big believer in prioritizing engagement and events as part of an integrated marketing plan. With a focus on strategically aligning …
Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and …
Donna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines …
Kyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He …
Lauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons that she’s learned throughout her career in the nonprofit …
Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find.
Jennifer is the …
Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy.
Marco has more than 25 years of intensive experience …
Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more.
Sara Gorlick is the VP of Events at Rakuten …
Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to …
Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.
Heather is the CEO of …
Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more.
Gianna is an award-winning Executive Event Producer …
Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit …
Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and a user conference, event exhibition …
Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive …
Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the …
Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful …
Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy.
Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, …
David Adler (CEO of BizBash) shares the most unconventional fundraising story that you’ll ever hear, how to develop an event from an online brand, tips on securing sponsors and partners, event trends, and restaurant …
Nicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship …
Devin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need to try harder when …
Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, …
Vasil Azarov (Founder, Growth Marketing Conference) shares how to launch an event from scratch, how to collaborate with partners and sponsors, the …
Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually …
Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented …
Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes …
Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing …
Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand …
Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events.
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Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in …
Heather Henderson Thomas (Sr. Manager, Strategic Ops & Event Experience) discusses the benefits of consolidating an events strategy, the four …
Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of.
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Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential …
John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team …
Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more …
Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, …
Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas.
Carina’s …
In this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of …
Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, …
Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit.
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