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Event Experience

62 EpisodesProduced by BizzaboWebsite

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

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Sponsorship Hacks: Creative Strategies for the Modern Events Era

September 19th, 2022


Ashley Jenkins, Meg Fasy, and Brent Turner discuss fresh strategies and get guidance for attracting new sponsors and retaining current ones.

Rethinking Attendee Networking To Drive Meaningful Connections

September 6th, 2022


Kelly Hoey dismantles everything you thought you knew about event networking in the wake of the COVID-19 pandemic. 

Elevate the Debate: Addressing the Events Industry’s Hottest Topics

August 22nd, 2022


Julius Solaris, Alon Alroy, and Nicola Kastner sit down for a lively discussion about the event industry’s most pressing issues. 

Ask the Experts: A Playbook To Nail Your Next IRL Event

August 8th, 2022


Monique Ruff-Bell, Tania Capaz, and Paul McAvinchey join Kyana Shamloo to look back at the past six months of in-person events and explore what the …

Leveling Up From Event Manager to Event Experience Leader

July 25th, 2022


Devin and Daphne discuss the new role of the Event Experience Leader and the skillset needed to thrive in the evolving events environment.

Creating Experiential Moments That Matter with Candina Weston and Liz Lathan

July 11th, 2022


Candina and Liz discuss building intention into every stage of the attendee journey. You’ll learn digital and event design strategies to grow your audience and enhance the experience from beginning to end.

Julius Solaris, Boldpush: The State of the Events Industry

June 13th, 2022


In this episode, we talk with Julius Solaris, one of the most influential people in the events industry, well-followed for his research and analysis. …

Rachel Heller, Bizzabo: Championing Diversity, Equity, and Inclusion in Your Event Strategy

June 6th, 2022


In this episode, we talk with Bizzabo's Rachel Heller about how to champion DE&I at every stage of your event plan.

Rachel Heller is an event content professional with more than a decade of experience working in the …

Ryan Schefke and Brad Froese, Captello: Fostering Engagement at Events

May 23rd, 2022


In this episode, we talk with Ryan Schefke and Brad Froese about new ways to increase engagement at events.

Ryan Schefke is the Founder and CEO of Captello, a premier end-to-end lead capture and event engagement …

Orson Francescone, Financial Times: Building Community Through Strategy Events

May 16th, 2022


In this episode, we talk with Orson Francescone of The Financial Times about building community through strategic events and investing in a digital-first event approach.

Francescone has worked in the B2B media and …

Nicola Kastner, The Event Strategist: Developing a Data-Driven Event Strategy

May 9th, 2022


In this episode, we welcome back Nicola Kastner to the show to talk about the power of data to define event strategy and how to start to rethink the …

Event Success with Alon Alroy and Eran Ben-Shushan

May 9th, 2022


In this episode, we talk with two of the three authors of the new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences. They also happen to be two of the three founders of …

The Rise of Event Experience ft. Eran Ben-Shushan and Megan Murphy

October 4th, 2021


Eran (guest speaker), Megan Murphy (guest speaker), and Devin (host) discuss the Event Experience category and its origins in the evolving …

Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World

August 5th, 2021


Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens.

Kim leads the global …

Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

July 1st, 2021


Richard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of …

Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey

June 16th, 2021


Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with …

Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power of Audio

June 2nd, 2021


Keyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. …

Sean Doyle, Pinterest: Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events

May 19th, 2021


Sean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since …

Brad Ehrlich, Markey’s: Billie Jean King and How To Produce a Hybrid Event

May 5th, 2021


Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid.

Brad joined the Markey's team in …

Joey Graziano, NBA: How The NBA Designed The Bubble

April 22nd, 2021


Joey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA.

Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee …

Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy

April 7th, 2021


Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and …

Angel Micarelli, Cramer: Atomizing Content to Drive Attendee Experience

March 25th, 2021


Angel Micarelli is an experienced writer who has leveraged her passion for storytelling in marketing and events. After graduating from Harvard, Angel went on to help brands tell their stories and connect with their …

Stacey Gromlich, Siemens: Highlighting the Value in Virtual and Hybrid Events

March 11th, 2021


Stacey brings 25 years of experience in the marketing and events industry and is a big believer in prioritizing engagement and events as part of an integrated marketing plan. With a focus on strategically aligning …

Adele Durham, Haymarket Media: Michael Phelps and Driving Value for Virtual Sponsors

December 10th, 2020


Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and …

Donna Stewart, National Urban League: Voting, Influencers, and Driving User Experience with Virtual Events

November 11th, 2020


Donna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines …

Kyle Suzuki, Qualtrics: From the Gaming Industry to B2B Marketing

October 28th, 2020


Kyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He …

Lauren Lawson, The National Audubon Society: What Corporate Event Organizers Can Learn from Nonprofits, and Birds

October 16th, 2020


Lauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons that she’s learned throughout her career in the nonprofit …

Jennifer Hoffmann Roach, Bloomberg Live: Empathy, Grits, and, the Business of Virtual Events

September 22nd, 2020


Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find.

Jennifer is the …

Marco Giberti: Black Swans, Virtual Events, and The Future of the Industry

April 15th, 2020


Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy.

Marco has more than 25 years of intensive experience …

Sara Gorlick, Rakuten: ROI and Leading with Resiliency

April 1st, 2020


Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more.

Sara Gorlick is the VP of Events at Rakuten …

Nani Shaffer, Demandbase: The Power of Events in ABM

March 18th, 2020


Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to …

Heather Odendaal, WNORTH: From Grassroots to a Global Brand

March 4th, 2020


Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.

Heather is the CEO of …

Gianna Gaudini, SoftBank Vision Fund: The Holy Grail of Event Planning

February 19th, 2020


Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more.

Gianna is an award-winning Executive Event Producer …

Erin Flannery, Lattice: Kickstarting an Event Program

February 5th, 2020


Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit …

Chris Duke, Rubrik: Empathy in Events

January 22nd, 2020


Chris Duke (Senior Manager, Global Event Marketing at Rubrik) shares his thoughts on leading with empathy, working with agencies, launching a global field marketing campaign and a user conference, event exhibition …

Trista Myers, Salesforce Ventures: Dreamforce, Venture Capital, and Bread

January 8th, 2020


Trista Myers (Head of Events, Salesforce Ventures) shares a behind the scenes look at Dreamforce, how Salesforce Ventures creates executive …

Monique Ruff-Bell, Money 20/20: Making Big Events Feel Small and Supporting Women in Leadership

December 18th, 2019


Monique Ruff-Bell (Events Director at Money20/20) discusses Cannes Lions, growing your career with mentors and sponsors, how to make big events feel small, supporting women in leadership, and singing karaoke around the …

Andréa Long, Twilio: Driving Diversity and Inclusion Through Events

December 11th, 2019


Andréa Long (Global Diversity Events Manager at Twilio) discusses Twilio's After Hours Events program, how employee resource groups can be a powerful …

Helen Stoddard, Twitter: Driving Revenue with Events (#PinkSweats)

December 4th, 2019


Helen Stoddard (Head of Global Events at Twitter) discusses what it takes to create buzzworthy events, why B2B and B2C events aren't really that different after all, and how events help drive Twitter's revenue strategy.

Karen Merritt, LinkedIn: Talent Connect, Customer-centricity, and Space Mountain

November 20th, 2019


Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, …

David Adler, BizBash Live: Caviar, Gummy Bears, and the Future of Events

November 13th, 2019


David Adler (CEO of BizBash) shares the most unconventional fundraising story that you’ll ever hear, how to develop an event from an online brand, tips on securing sponsors and partners, event trends, and restaurant …

Nicola Kastner, SAP: IKEA, Disney World, and Revamping SAPPHIRE NOW

October 30th, 2019


Nicola Kastner (Global Head of Event Marketing Strategy at SAP) shares how she and the team transformed SAPPHIRE NOW—SAP’s annual flagship …

Devin Cleary, PTC: Growing Events, Retaining Top Talent, and Making a Positive Impact

October 23rd, 2019


Devin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need to try harder when …

Janna Erickson, Drift: Hijacking Events and Hand-to-hand Combat

October 16th, 2019


Janna Erickson (Director of Events at Drift) discusses why you should consider hijacking events, the art of event marketing hand-to-hand combat, …

Vasil Azarov, Growth Marketing Conference: How to Growth Hack Your Event

October 9th, 2019


Vasil Azarov (Founder, Growth Marketing Conference) shares how to launch an event from scratch, how to collaborate with partners and sponsors, the …

Alyson Griffin, Intel: Augmented Reality Butterflies and The Power of Storytelling

October 2nd, 2019


Alyson Griffin, VP of Global Marketing at Intel, shares why events are a powerful medium for storytelling. Along the way, we discussed virtually …

Eleni Thomas, KPMG: Mitigating Risk and Dirty Glassware

September 25th, 2019


Eleni Thomas (Director of Events and Meetings, KPMG) discusses the kind of processes needed for managing 2,500 events a year, the value of networking with other event planners, what it means to be a service-oriented …

Joey Hinson, TechCrunch: Scaling Disrupt and Democratizing Tech

September 18th, 2019


Joey Hinson (Director of Operations, TechCrunch) discusses the challenges of scaling TC Disrupt, the value of qualitative feedback, why sometimes …

Andrea Rosen, 99U: The Art of Curating Creativity

September 11th, 2019


Andrea Rosen (Head of 99U, Adobe) shares the history of 99U and how it has evolved over the years. she discusses curating creativity, balancing …

Steve Randazzo: Authenticity and the Power of Brand Experiences

September 4th, 2019


Steve Randazzo (President, Pro Motion) shares lessons learned from 30 years in events, advice for breaking through the marketing clutter, how to measure return on emotion from experiential, and how to charge your brand …

Karl Vontz, Rubicon Project: Dog Parks, Vikings, Award Shows, and Representation

August 28th, 2019


Karl Vontz (VP of Brand Experience at Rubicon Project) discusses the quirky expertise of awards shows, speaking to the aspirations of your audience, and what it takes to push for diversity and representation in events.

Chardia Christophe-Garcia: Curating an Audience and the Art of Taking It Slow

August 21st, 2019


Chardia Christophe-Garcia (Marketing Director, Forbes) shares how Forbes is leveraging in-person events to further their editorial brand, which promotional channels work best, why sometimes it pays to take it slow in …

Heather Henderson Thomas, Cisco: The Solutions-finding attitude, Collaboration, and Shining on

August 13th, 2019


Heather Henderson Thomas (Sr. Manager, Strategic Ops & Event Experience) discusses the benefits of consolidating an events strategy, the four …

Allen Yesilevich, MC²: Blindfolds, Return on Emotion, and Billie Eilish

August 6th, 2019


Allen Yesilevich (VP of Marketing + Growth, MC²) shares a behind-the-scenes look at how agencies work, the power of emotion in events, the history of MC2, and the most terrifying activation that I've ever heard of.

Kendyl Wright, LOUDER Experiences: “Doing cool sh** with cool people”

July 30th, 2019


Kendyl Wright (Founder of LOUDER Experiences) shares her perspectives on working in-house and at agencies, challenging institutional norms, battling anxiety, and her personal journey to founding her own experiential …

John Heiman, Sprint: Empathy, Event ROI, and Fortnite

July 23rd, 2019


John Heiman (Director of Experiential at Sprint) shares how Sprint’s event strategy has become more focused over the years and how he and his team …

Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam

July 16th, 2019


Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more …

Dana Pake, InVision: Hiring for Rapid Growth, Leading with Resilience, and UX-Focused Events

July 10th, 2019


Dana Pake (Senior Director of Global Experiences at InVision) shares her UX-focused approach to events, what it’s like to work as part of a globally distributed team, how to hire for a rapidly growing events program, …

Carina Bauer, IMEX: Sustainability, Mental Health and Coffee

July 3rd, 2019


Carina Bauer (CEO at IMEX) shares a behind-the-scenes look at the world’s largest events industry trade show and her thoughts on sustainability, mental health, and finding a good cup of coffee in Las Vegas. 

Carina’s …

Hugh Forrest, SXSW: Crowd-sourced Content, Community, and Why Growth is Overrated

June 26th, 2019


In this episode of IN-PERSON, Hugh Forrest (Chief Programming Officer, SXSW) shares his perspectives on curating great content, what it takes to maintain a strong sense of community at an event with hundreds of …

Kira Willner, Dow Jones: Breathing New Life into Media Brands with Events

June 21st, 2019


Kira Willner is Executive Director of Brand Experience at Barron's Group, a Dow Jones Company. In this episode of IN-PERSON, Kira shares how Barron’s Group is breathing new life into many of its brands with live events, …

Lindsay McKenna, Yext: Sales/Marketing Alignment and Branded Fruit

June 20th, 2019


Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit.

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