Cover art for podcast Endorsed


52 EpisodesProduced by Kenzie HolmbergWebsite

Endorsed is a podcast created to help rodeo athletes with personal branding, social media, sponsorships and so much more! Listen as Kenzie brings in industry guests to give their advice on how to be successful in the rodeo and western industry.

episodes iconAll Episodes

Minisode: Advice to the Graduate

June 1st, 2020


It's a short one, but fitting for the Class of 2020. Congrats and good luck!

40. Thomas Crofoot | COWI Brand

May 25th, 2020


We're back! Have you heard of the COWI Brand yet? Well now you have! We have the backstory behind the brand and Thomas and I dive into running a business, giving yourself permission to start a business, and more! So …

1 Year Reunion: Clay Noel Barry | The Kitchen Sink

April 20th, 2020


The first episode was rightfully named, Everything But The Kitchen Sink, and this one is the sequel, The Kitchen Sink, Clay and I have no issues …

39. Anthony Thomas | Runaway. Rodeo. Redeemed.

April 13th, 2020


This Australian bareback rider has quite the story to tell. He grew up in the Australian bush, training horses, working cattle, and starting his rodeo career. Eventually, he found his new home in the States and now is …

38. Gralyn Boyd | Not A Genius, Just A Farmer

April 6th, 2020


Does this episode title throw you off? Good! That means you need to give it a listen. Gralyn Boyd is a Canadian rodeo photographer who I found doing great work in the world of TikTok. Gralyn has been very active in …

37. Haven Meged | 2019 World Champion Tie-Down Roper

March 30th, 2020


To say 2019 was a good year for Haven Meged would be an understatement. At only 21-years-old, Haven was the RAM National Circuit Finals Champion, …

36. Ely Sharkey | Fighting Bulls & Quarantines

March 23rd, 2020


Ely Sharkey is a Professional Bull Fighter, KNZ Sponsored Athlete, and an overall great human. We talk about his career, managing sponsorships and of …

35. Brady Thurston | Life As A College Athlete & More

March 16th, 2020


My four years spent at the University of Wyoming gave me the opportunity to develop a love for college rodeo. One of the many athletes I was able to …

1 Year Reunion Episode: Timber Kelly

March 9th, 2020


A whole lot can change in a year and it was only fitting to catch up with Timber after celebrating one whole year of the Endorsed podcast! We dive …

Minisode: 1 Year Anniversary!!!

March 2nd, 2020


Happy 1 Year Anniversary! I started this podcast March 1, 2019 and we have made it a full year! Thank you all for listening and helping me grow! More …

34. Donene Taylor | Sailing the Right Ships

February 17th, 2020


Meet Donene Taylor, a WPRA World Champion Tie-Down Roper, author, speaker and coach. But the best thing about Donene, is her huge heart and passion for helping other athletes reach their own goals. If you really want to …

33. Tris Munsick | Musician & Cowboy

February 10th, 2020


He's the voice behind the intro and outro music and an overall super cool guy. Tris grew up in a family of musicians and now travels around sharing …

32. Rhett Hadley Kelley | Creating Community

February 2nd, 2020


Don't miss out on another great episode with one of my KNZ Sponsored Athletes! Rhett Hadley Kelley is a former bullrider who has now found his …

31. Cody Henderson | Getting Back On The Horse

January 28th, 2020


KNZ Sponsored Athlete, Cody Henderson, talks about his journey as a team roper and calf roper. We dive into his struggles with torn labrums and a broken hip. This guy has the mindset and his relationship with God has …

30. Daylon Swearingen | A Pretty Cool Bull Rider

January 17th, 2020


This episode features Daylon Swearingen, a former high school wrestler who has made quite the name for himself riding bulls and bareback horses. Not …

29. Olivia Starling Townsend | Building A Brand

January 14th, 2020


This episode features Olivia Starling Townsend, a model and brand ambassador for many of your favorite western industry businesses. This girl started …

Minisode: It's Not Ok to be Not Ok...

January 5th, 2020


Happy New Year! Thanks for letting me take a brief hiatus but I am back and revamped! But I learned a few things during my short leave and I wanted to share them with you. The title says it all, and I am sure you're …

Minisode: Tools to Approaching Sponsors

December 10th, 2019


PSA: This episode has poor audio quality but makes up for it with great content! Kenzie talks about some useful tools to help athletes approach …

Minisode: Be Present

December 3rd, 2019


It may be a mini-rant or sound advice, it's just post-Thanksgiving thoughts from Kenzie.

28. Bridger Anderson | Living Out Dreams

November 26th, 2019


Remember the name Bridger Anderson when you think of upcoming Steer Wrestlers. This 21-year-old athlete has had a lot of success at a young age and …

27. Keith Mundee, President of American Hat Co. | Sponsorships

November 19th, 2019


Sponsorships. It's that one thing that everyone seems to want but most people don't know where to start. This episode dives into that scary topic and exposes the truth about what the industry really wants. Keith and I …

26. Matt Merritt | Behind the Production & Industry Growth

November 11th, 2019


This episode features the talented arena entertainer, Matt Merritt, who is mostly known for his work as the official entertainer for the PBR Velocity Tour. Matt talks with me about the various ways athletes can help …

25. Richard Wayne Ratley | Foster Care to Bullfighter Extraordinare

November 4th, 2019


This episode tugs a bit on the heartstrings as Richard Wayne Ratley shares his story from growing up in the Foster Care System to his newly found …

Minisode - Stressing Out?

September 30th, 2019


You ever find yourself stressed out? If you said no, you're lying to yourself. Stress is inevitable, but there are ways to make those stressful times …

Minisode - Let's Get Social

September 23rd, 2019


Questions about social media? How do you grow? How do people see your content? Can you beat the algorithm? Listen in to find out more!

Minisode - Pricing Yourself

September 23rd, 2019


It's just Kenzie here. Let's talk about one of my most frequently asked questions. Pricing yourself! Listen in for more.

24. Paul Lloyd | Bear Down Project

September 23rd, 2019


Paul Lloyd is the mastermind behind the Bear Down Project (@beardownproject) and we jump into the "why" behind his creation and his journey to …

23. Chase Brooks | NFR Bound Again

September 23rd, 2019


I have been so honored to have such great guests on this podcast and episode 23 is no exception!

Dive into this episode with Chase Brooks as we talk about the road he's taken to the NFR for the second year in a row, his …

22. Matt West | Announcer, Podcast Host, Gym Owner, Etc...

September 23rd, 2019


This weeks guest, @mattlwest wears many hats. From hosting his own podcast, Matt West Now, to an extensive career working as an announcer for the PBR and as a host for RidePass. Matt also owns his own gym, Westfit.

Matt …

21. My New Best Friend | Cristy & Rodeo Buddy

September 23rd, 2019


Listen to Episode 21 with @cristyleeduce from @rodeobuddy! Cristy is my new Canadian bestie who shares my same passion for the sport of rodeo and helping out athletes. This lady is an entrepreneur and has so much great …

20. Devan Reilly | Blazing Trails and Telling His Own Tale

September 23rd, 2019


Meet the host behind the @blazingtrailspodcast!

@devanreilly is a rodeo athlete, hunter and podcast host. He helped give me advice when I started this podcast and I just had to get him on an episode. I put Devan in the …

19. Matt Cohen | PRCA Photographer

September 23rd, 2019


Huge thanks to @mattcohenphoto for taking time out of his busy schedule to chat with me!
Listen as we talk sponsorships, photos, and more!

18.5 Bonus Episode | Cauy Pool Update

September 23rd, 2019


Cauy Pool stopped by to see me! If you liked the first episode with Cauy, you will LOVE this one!

18. Billy Collinsworth | Positive Vibes

September 23rd, 2019


Episode 18 is packed full of awesome content!
Billy Collinsworth | Positive Vibes

Discover Billy Collinsworth's "I don't care, put my eggs on the …

17. Arielle Gold | Advice from an Olympian

September 23rd, 2019


Arielle is a World Champion Women's Halfpipe Snowboarder and a Bronze Medal Olympian (along with many other titles). In this episode, Arielle and I talk about building a unique brand for yourself, managing your social …

16. Nakona Anderson | The Support System

September 22nd, 2019


Did you eat worms as a kid? Want to create a Cowboy Golf Association?

You'll have to get the full story by listening to episode 16 with Nakona …

15, Sara Ostrand | Riding Strong

September 22nd, 2019


Episode 15 features Sara Ostrand, the owner and founder of Riding Strong Ltd.

In this podcast, we discuss the importance of nutrition and staying healthy in and out of the arena. We also jump into the challenges behind …

14. Christian Doyle | White Belt Mentality

September 22nd, 2019


It only took me two tries... but episode 14 is finally up!
Check out this episode with Christian Doyle (@buffalobill16)! Christian talks about going from pursuing a career in Professional Baseball to pursuing his dream …

13. Clay Noel Barry | Everything But The Kitchen Sink

September 22nd, 2019


Episode 13 is here and Clay Noel Barry and I talk about everything but the kitchen sink!

Y'all this one is a long one, but oh so good! From choosing …

12. Lefty Holman | High School to PRCA and Everything In Between

September 22nd, 2019


Professional Saddle Bronc Rider, Lefty Holman, talks to me about his career, sponsorships, high school rodeo, college rodeo and his latest adventure …

11. Austin Edick, Tripp Bailey & Life Advice

September 22nd, 2019


Austin and I packed this episode full of advice from personal branding to reviving that "newbie" mentality. Go listen to this awesome episode.

Don't …

10. Rodeo Wrecks | Branding, Sponsorships & Photography

September 22nd, 2019


Episode 10 features the mastermind behind Rodeo Wrecks and content creator for FloRodeo, Gabi Jaffee!

Gabi was so fun to talk to and has some great advice for athletes when it comes to personal branding, social media, …

09. Kenzie Holmberg | About Me

September 22nd, 2019


We are changing things up in episode 09!

In this episode, I am the guest and Brittany Garcia steps in as our host! Get to know me on a whole different …

08. Cauy Pool, The Mental Game

September 22nd, 2019


In this Episode, we chat with KNZ Design & Marketing Sponsored Athlete, Cauy Pool! This young bareback rider has been heating up on the Pro …

07. Chance Butterfield, Recovery and Sponsorships

September 22nd, 2019


Episode 07 is finally up! In this episode, I talk with Canadian Steer Wrestler, Chance Butterfield.

Chance explains his life-threatening injury and rapid recovery before competing at the Canadian Finals Rodeo in 2017. …

06. Stephanie Quinn, Social Media & Personal Branding

September 21st, 2019


If you want some social media and personal branding advice, episode 06 is for you!

Stephanie Quinn is an expert when it comes to social media and personal branding. In this episode, we dive deep into the secrets of …

05. Braxten Nielsen - Goals, Success and Mentality

September 21st, 2019


Bareback rider, Braxten Nielsen broke his back in August of 2017, at a PRCA rodeo. Braxten was paralyzed from the waist down and was told he had a 5% …

04. Tilden Hooper, Building the Career

September 21st, 2019


Ever want to know how Tilden Hooper started his rodeo career?

Listen to episode 04, where 5x NFR Qualifier, Tilden Hooper talks with me about his bareback riding career, sponsorships, and advice for those younger …

03. Timber Kelly, Positivity & Confidence

September 21st, 2019


Timber is 19-years-old but wise beyond her years. A Wyoming native who is currently going to school in Odessa, TX. Timber has such a positive …

02. DJ Gallaher & Dit-R-Done, Sponsorships

September 16th, 2019


DJ and her family own and operate Dit-R-Done Tack & Supply in Northeastern Colorado. They currently sponsor 28 athletes and they’re always …

01. Bryce Sifford - Defining Success, Redefining Losing & Self-Image Reboot

September 16th, 2019


Introducing the Endorsed podcast, Episode 1!

Bryce Sifford is a 20-year-old Bareback rider from Puxico, MO currently attending The University of …

Loading ...

Listen to Endorsed


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens