To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.I’m Matt Ba… read more
We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account.
We look at what real account improvements involve and compare these to Google's recommendations. There is some Google bashing, but it is also countered by the honest appraisal that Paid Search Ads is still one of the most effective methods of reaching a targeting audience!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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