To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.I’m Matt Ba… read more
The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.
A variety of content models are covered, and the discussion ultimately comes down to one important factor - what was the payoff? Did it deliver what the reader wanted? Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up.
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