Endless Coffee Cup: Digital Marketing, Caffeinated

What can we really expect with Ai? Will it replace humans? Will it take over the world?

With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and …

Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at …

From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions.

Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer …

What's the value of a certification?

I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on …

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so …

Those that don't learn from history are doomed to repeat it.

So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are …

The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not …

My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October …

Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. …

The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. …

Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for …

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. …

Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this …

A website is never done. This is the disconnect between website development and marketing.

Your agency or designer may want to sign off and say it is …

Let's Get Nice!

Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - …

At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar:

• What data is …

Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is …

We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account.

We look at what real account improvements …

Writing is one of the fundamental skills of human communication. Online, writers are challenged by the unavoidable nuances digital media. Content must be concise, arranged for speedy consumption, and presented to …

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of …

In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at …

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of …

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. …

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social …

We live in a (digital) world of fakes, frauds, and filters.

From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe …

Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, …

In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines.

In this single shot episode, Matt talks about online engagement, the nature of …

Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking …

I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that …

For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses.

Dr. Tomi Mitchell walks us through some of those …

Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down …

Starting a business right now is not only a great idea, more people are doing it than ever before!

Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. …

When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do.

What Google …

Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and …

Creating Arabic Influencers

Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that …

Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are …

Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, …

Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating …

Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for …

What does it take to build a real-world customer journey? 

After reading a well-known source that claimed that people "don't just wake up and decide …

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other …

Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites …

Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of …

Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum.

We've found …

Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content.

However, at the same time, Google discontinued AMP, in which publishers had to …

T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but …

What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in …

Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy."

Mark explains how influencers are made up of the top tier of celebrities, then the next …

Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.”

Unfortunately, in too …

John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk …

Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is …

Matt and Ashley evaluate the beginner advertiser experience on Google Ads.

Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to …

Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong …

Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects …

Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers.

…

Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.”

Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and …

YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content …

In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it …

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue …

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of …

Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By …

Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns.

In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The …

Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So …

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers …

Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical …

My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it …

Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a …

Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be …

How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of …

As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our …

Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts …

In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert. 

Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for …

Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing …

Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done …

By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time …

Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There …

Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial …

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. …

Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join …

Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made …

Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice.

Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With …

Sue Grabowski joins Matt to discuss how to approach social media.

With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet …

Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade …

Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement …

Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts.

While the obstacles to good usability are well documented, Kim and Matt work through the common …

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be …

Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on …

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career.

If you have ever been curious about sport is …

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well …

Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful …

Holiday Marketing Trends

After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of …

In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry.

How does one go about developing a …

This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We …

My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience.

We discuss …

In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He …

So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is? 

Sue …

Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create …

In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers. 

Brian is one of the most respected marketing …

Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do …

Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words …

Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are …

The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines …

What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach …

Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client …