Cover art for podcast Endless Coffee Cup: Digital Marketing, Caffeinated

Endless Coffee Cup: Digital Marketing, Caffeinated

107 EpisodesProduced by Matt BaileyWebsite

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

107 Episodes | 2016 - 2023

What Can We Really Expect from AI?

January 24th, 2023

48:23

What can we really expect with Ai? Will it replace humans? Will it take over the world?

With the recent hype and excitement about ChatGPT and AI, Matt talks with an AI expert, Cal Al-Dubaib, about the realities (and …

Reporting from the 1 Billion Followers Summit, Dubai

January 10th, 2023

1:00:39

Follow the adventures of Greg Jarboe and Matt Bailey as they take on Dubai and attend the 1 Billion Follower Summit! After attending and speaking at …

How Should You Start Your Digital Marketing Career?

December 20th, 2022

22:33

From all of the teaching and training courses I have in digital marketing, I get a lot of career-oriented questions.

Today’s question: I am just starting out in my digital marketing career, and I want to be a freelancer …

Is Certification Better than a Degree in Digital Marketing?

December 15th, 2022

18:59

What's the value of a certification?

I teach over a hundred classes a year. I've seen the spectrum of seasoned marketers and those just embarking on …

Marketing the Metaverse

December 7th, 2022

50:22

The Metaverse is in all of the headlines, but to describe what it is - that's another story. Just as the internet evolved into HTML and browsers, so …

Why Don't We Teach History of Digital Marketing?

November 29th, 2022

18:31

Those that don't learn from history are doomed to repeat it.

So why don't we emphasize learning history, especially in this fast-moving, ever-changing world of digital media? I am amazed at how many people who are …

7 Digital Marketing Skills: Skill #7 - Presentation

November 22nd, 2022

16:46

The ability to stand in front of people and relate data, information, a pitch, or any type of persuasive content is one of the most highly prized skills in an organization. Yet this valuable and prized skill is not …

How Do You Create Social Media Content for the Biggest Show in the World?

November 8th, 2022

47:59

My good friend, Mohtab Arabiat had the amazing opportunity to manage one of the world's biggest events. Still named Expo 2020, it was delayed for a year (for obvious reasons) and took place for 6 months from October …

7 Digital Marketing Skills: Skill #6 - Asking Questions

October 26th, 2022

15:42

Question are the best tool we have for accessing information, yet this skill is most likely the most underutilized and under-valued skill of all. …

Marketing to Affluent Hispanics

October 18th, 2022

1:03:38

The beauty of America has always been its cultural diversity. There is much that we can learn from each other and celebrate among each other. …

The History of Search Engines

October 4th, 2022

48:52

Barry Schwartz has been reporting on search and search engines since 2003, and is one of the most recognizable personalities in the industry. As the founder of Search Engine Roundtable, he's developed a reputation for …

7 Digital Marketing Skills: Skill #5 - Business Acumen

September 28th, 2022

16:50

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. …

Government Communications & Marketing

September 20th, 2022

53:53

Government communications and public information has a lot in common with marketing, as it aims to inform, educate and persuade the public. In this …

7 Digital Marketing Skills: Skill #4 - User Experience

September 14th, 2022

21:14

A website is never done. This is the disconnect between website development and marketing.

Your agency or designer may want to sign off and say it is …

Let's Get Nice!

September 7th, 2022

57:48

Let's Get Nice!

Dave Delaney, CEO of FutureForth, joins the show to discuss his book, the ROI of Nice. Dave conducts training and workshops at companies around the world, enhancing communication and workplace happiness - …

7 Digital Marketing Skills: Skill #3 - Analytics

August 16th, 2022

21:57

At the beginning of each analytics training, I ask the group their questions about analytics, and the answers are surprising similar:

  • What data is …

Marketing Space: The Final Frontier

August 9th, 2022

59:08

Professed "Space Nerd," Izzy House joins the podcast to talk about the exciting realm of space and how she is working with companies to tell their stories to the public. We maybe know a tiny fraction of what is …

Google Search Ads: Losing Keywords and Control

July 26th, 2022

1:12:27

We examine the recent changes and moves within Google Search Ads, from changing keyword targeting to automatic Smart Ads to dealing with recommended "upgrades" to the account.

We look at what real account improvements …

7 Digital Marketing Skills: Skill #2 - Writing

July 20th, 2022

16:56

Writing is one of the fundamental skills of human communication. Online, writers are challenged by the unavoidable nuances digital media. Content must be concise, arranged for speedy consumption, and presented to …

Defining Social Media Marketing, Part 3! Social Commerce, Advertising & Analytics

July 12th, 2022

1:30:25

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of …

7 Digital Marketing Skills: Skill #1 - Media Literacy

July 5th, 2022

19:25

In this series, I am explaining the 7 digital media skills that will never go out of style. I am doing this series, as there are many job postings that focus on the applicant knowing tactics. However, when looking at …

Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences

June 29th, 2022

1:03:26

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of …

7 Digital Marketing Skills That'll Never Go Out of Style

June 24th, 2022

18:33

In this single shot episode, Matt compares the popularity and emphasis on trends to the skills that are in demand, and have always been in demand. …

Defining Social Media Marketing, Part 1. Channels, Platforms, & Changing Rules

June 14th, 2022

1:04:41

Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification. As a major part of digital marketing, social …

Single Shot: Everything is FAKE!

June 9th, 2022

16:04

We live in a (digital) world of fakes, frauds, and filters.

From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe …

Podcasting as Counter-Narrative: The Podcasters Dilemma

June 1st, 2022

1:00:46
Podcasting enables voices to be heard.

Podcasting is naturally anti-establishment, as it enables under-represented peoples to be heard. Though this medium, listeners can easily access a variety of viewpoints, sources, …

Single Shot: Why a Podcast?

May 24th, 2022

13:30

In the single shot episodes, Matt will respond to listener questions, comment on past guests, and bring up news beyond the headlines.

In this single shot episode, Matt talks about online engagement, the nature of …

Let's Agree to Disagree

May 17th, 2022

1:07:45

Nolan Higdon and Mickey Huff are the featured guests as they bring us commentary on their new book, "Let's Agree to Disagree: A Critical Thinking …

The Key to Business Success: Networking

May 3rd, 2022

1:12:19

I sit down for virtual coffee with LeTip CEO, Kim Marie Branch-Petit to discuss the value of networking. If I could point to one piece of advice that …

Avoid Burnout and Increase Productivity

April 19th, 2022

1:00:01

For any business professional, burnout can be just around the corner. There are many warning signs, but we seem to be able to suppress them, ignore them, and make excuses.

Dr. Tomi Mitchell walks us through some of those …

Memes: The Perfect Brain Hack

April 5th, 2022

57:49

Matt interviews Adjunct Instructor and PdD student Joshua Nieubuurt about his research into Internet Memes. His research paper, Internet Memes: Leaflet Propaganda of the Digital Age caught our attention. We break down …

Thinking of Starting a Business? Don't Wait!

March 22nd, 2022

1:02:22

Starting a business right now is not only a great idea, more people are doing it than ever before!

Business Coach, Mary Czarnecki, joins Matt to talk about the changing face of entrepreneurship in these amazing times. …

Why Doesn't Anyone Talk About the Long Tail Anymore?

March 9th, 2022

50:20

When Google removed keyword referral data from analytics in Sept 2013, the SEO industry took a big hit. You can debate about the merits of this move, as many have. I certainly did - I hated it, and still do.

What Google …

Turn the Tide on Programatic Ad Fraud with Analytics

February 22nd, 2022

56:52

Dr Augustine Fou, Ad Fraud expert, joins Matt once again to talk about the increasing awareness of ad fraud. Nearly every day there are reports and …

Creating Arabic Influencers

February 8th, 2022

57:41

Creating Arabic Influencers

Meet Rashid Al Awadhi, who is leading New Media Academy in Dubai to transform the Arabic region through digital skills and developing influencers. But it's not the typical "influencer" that …

Marketing's Meaningless Language Problem

January 26th, 2022

1:14:58

Matt brings these observations to Linguist and Educator, Norah Jones, to get an outsider's view of what happens to language when there is no shared meaning or context. Norah introduces educational concepts that are …

So You Want To Be an Entrepreneur?

January 12th, 2022

1:41:53

Long-time agency owners Sue Grabowski and Matt Bailey have a conversation about the work they love. Having owned agencies for more than a decade, …

Google Ads: Search and Display

December 9th, 2021

1:03:15

Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating …

Black Friday and Email Marketing: The Most Wonderful Time of the (Marketing) Year

November 16th, 2021

1:06:25

Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for …

Do You Have A Realistic Customer Journey?

October 22nd, 2021

1:02:43

What does it take to build a real-world customer journey? 

After reading a well-known source that claimed that people "don't just wake up and decide …

The Rich Value of Multiculturalism

September 29th, 2021

1:03:16

Multiculturalism is not just a good idea in marketing, but good practice in life to understand and relate to the rich experiences brought by other …

Why is SEO so Undervalued?

September 14th, 2021

1:02:25

Greg Jarboe joins Matt to talk about the "undervaluing" of SEO. Both long-time experts see search engines providing the bulk of visits to websites …

Privacy, Data Ownership, & Google Analytics

August 24th, 2021

1:06:22

Stéphane Hamel has given data and privacy a lot of thought, If you are concerned about data and privacy issues, then listen in as Stéphane outlines critical ownership issues of data and the consumer expectation of …

Therapy for Marketers

August 10th, 2021

1:00:43

Mary Czarnecki joins me to talk about issues that marketers face. As we both train for the Association of National Advertisers, we see a lot of similar issues in marketing departments across the spectrum.

We've found …

Google's Page Experience Algorithm Update

July 20th, 2021

1:06:23

Google’s new update hit in May, Core Web Vitals or Page Experience. This update focuses more on technical aspects of the site than content.

However, at the same time, Google discontinued AMP, in which publishers had to …

6 SEO Myths that Won't Go Away

July 7th, 2021

1:10:23

T. Osinubi joins Matt to work through some of these myths, as they attempt to explain the reasoning behind them, and whey they don't work. They make a few attempts to consider why these myths might be still alive, but …

Ancient Philosophy and Modern Marketing - What Can We Learn?

June 17th, 2021

48:23

What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in …

Influencer "Minor Leagues" - Celebrity Over Authority

June 1st, 2021

48:53

Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy."

Mark explains how influencers are made up of the top tier of celebrities, then the next …

How to Ask Good Questions

May 18th, 2021

1:10:47

Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.”

Unfortunately, in too …

Trust and the Digital Economy

April 27th, 2021

1:01:35

John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk …

Is Education Necessary for Digital Marketing?

April 13th, 2021

1:04:50

Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is …

Google's "Smart Campaigns" Aren't So Smart

March 30th, 2021

1:30:55

Matt and Ashley evaluate the beginner advertiser experience on Google Ads.

Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to …

Influence, Not Influencers

March 16th, 2021

1:05:14

Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong …

How to Create Amazing Content on YouTube

March 2nd, 2021

1:02:32

Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects …

Email Isn't Going Anywhere!

February 16th, 2021

1:05:21

Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers.

Exploring Our Primal Brain

February 2nd, 2021

55:50
Unleash Your Primal Brain

Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.”

Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and …

YouTube's Secret Sauce

January 19th, 2021

1:03:37

YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content …

B2B Virtual Selling Skills Fall Short

January 5th, 2021

1:13:04

In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it …

The Myth of Micro-Targeting

December 22nd, 2020

1:04:14

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue …

Online News, Clickbait, and Digital Literacy

December 8th, 2020

55:43

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of …

Free is Bad

November 24th, 2020

2:31:50

Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By …

Marketing Lacks Empathy in a Pandemic

October 27th, 2020

54:01

Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns.

How to Spot FAKE News

October 13th, 2020

1:06:00

In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The …

Searching for Keywords

September 28th, 2020

1:02:16

Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So …

Is the Sales Funnel Dead?

September 2nd, 2020

55:58

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers …

Decoding Google

August 13th, 2020

1:29:34

Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical …

The Amazing World of Ad Fraud

July 2nd, 2020

1:04:25

My guest is Dr Augustine Fou, an Ad Fraud expert. If you don’t follow his updates and content on LinkedIn, then I highly recommend that you do, as it …

The Need for Digital Literacy

June 10th, 2020

1:32:16

Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago. Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19. But beyond fake news, there is a …

How to Create Effective Online Learning Courses

April 9th, 2020

54:22

Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be …

Calculating the Return on Training

April 2nd, 2020

43:42

How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of …

Master Personal Presence Through Your Webcam

March 25th, 2020

34:26

As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams. In this episode, Stewart Bewley joins Matt to talk about how we can master our …

Tap Into Neuromarketing

March 18th, 2020

1:08:09

Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought? Your unconscious mind reacts …

Don't Go Chasing Algorithms

February 20th, 2020

1:04:51

In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert. 

Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for …

Defining Content Marketing

December 13th, 2019

1:02:10

Content marketing is a huge buzzword, but what it stands for really isn’t all that new. Strip away the buzz and you have attention-grabbing content. That’s it. As every piece of content, it’s about leveraging marketing …

Investigating Influencer Marketing

September 5th, 2019

1:04:14

Influencer Marketing has heated up over the past years as one of the latest, shiniest objects in marketing. But does it deliver? Matt and Ashley delve into this topic and provide examples of influencer marketing done …

Business Planning

July 9th, 2019

1:17:03

By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time …

Straight Talk about Google Ads

April 23rd, 2019

1:05:15

Ashley Schweigert returns to talk through the many details of setting up a Google Ads account. From targeting keywords, understanding keyword match types, setting budgets and then dealing with the Quality Score. There …

Digital Accessibility Matters

April 9th, 2019

1:00:46

Kim Krause-Berg joins Matt to talk about recent developments in Accessibility. Past court rulings put websites in the same class as a commercial …

What are the Marketing Skills of the Future?

March 5th, 2019

1:08:28

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. …

Have SEO Best Practices Changed?

February 20th, 2019

1:09:54

Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claimed that SEO Best Practices have changed over the years, and he has some dispute with that claim. Join …

Make the Perfect Pitch

February 6th, 2019

1:25:44

Sue and Matt wonder if social media and networking technology has reduced the value - and the effort- of making a good pitch. Especially pitches made …

Find Your True Voice

January 15th, 2019

53:24

Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice.

Stewart talks about the power of speaking with “your true voice” and the confidence that it brings to you as the speaker. With …

Selling Social Media

September 20th, 2018

1:56:07

Sue Grabowski joins Matt to discuss how to approach social media.

With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet …

A Digital Marketing Trainer's Playbook

August 2nd, 2018

1:07:17

Matt and audience favorite Mike Stebbins get together and of course, talk training. The passion to train and help organizations is clear as they their behind-the-scenes stories as trainers. Get a few tricks of the trade …

Disrupting Sports

June 1st, 2018

1:04:33

Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement …

High Fidelity

April 6th, 2018

1:13:37
In this episode, Ben joins Matt again as they discuss something that is very dear to many of us - Music. How do we value music? Our value of music has changed as the medium of music has changed. From large vinyl …

Sensational Headlines

November 21st, 2017

54:43
Matt and Ben read through the latest marketing headlines and discuss the reality behind the articles. They point out blatant contradictions from the …

Profitable Testing

October 18th, 2017

58:21

Kim and Matt continue the conversation from the last show, as they delve into further testing and usability concepts.

While the obstacles to good usability are well documented, Kim and Matt work through the common …

Usable Websites

September 20th, 2017

54:07

In the second of four episodes featuring usability guru Kim Krause-Berg, Matt and Kim talk about the types of usability tests and what they are intended to show. You'll hear about the power of a persona walk-thru, be …

Usable Expectations

August 24th, 2017

1:07:22

Sometimes the simplest of changes can increase your website's effectiveness. Matt Bailey interviews Kim Krause-Berg in the latest installment of his Endless Coffee Cup podcast. Kim is a recognized industry expert on …

Marketing Sports

August 1st, 2017

1:05:57

In this episode, Matt welcomes Jim Kadlecek to the show. Jim teaches Sports Marketing at Mount Union University and has been in the business of sports his entire career.

If you have ever been curious about sport is …

Social Handshakes

May 18th, 2017

1:03:52

Matt welcomes Jason Bruckner, Social Media Manager at Sanctuary Marketing Group. Matt and Jason share about what makes a great Social Media Campaign. Matt and Jason both share about campaigns they’ve worked on as well …

Entrepreneurial Analysis

March 10th, 2017

1:22:02

Michael Stebbins of OMCP.org joins Matt again to discuss business ideas, starting businesses and the entrepreneurial world. You'll hear helpful …

2016 Holiday Marketing Round-Up

February 15th, 2017

41:17

Holiday Marketing Trends

After the billions of dollars spent each day in the 2016 Holiday season, what were the big winners and losers in terms of …

Training Programs

January 20th, 2017

1:00:25

In this conversation, Michael and I dig into the competencies required for digital marketing. We discuss training practices, standards, and core skills necessary for this industry.

How does one go about developing a …

Marketing Standards

December 8th, 2016

55:07

This is the first of three podcasts with my friend Michael Stebbins, or "Silicon Valley Guy" as I tend to call him. Mike and I go back many years in the digital marketing industry, and our paths converged years ago. We …

Measuring Usability

November 1st, 2016

1:18:18

My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience.

We discuss …

Targeted Analytics

October 11th, 2016

1:13:49

In this episode, my brother, Ben Bailey, drops by and joins me in a conversation about analytics. Ben is a well-known analyst in his own right. He …

Just Rhetoric

October 4th, 2016

1:16:06

So - What is Rhetoric? You may have heard politicians dismiss each other’s ideas as “just rhetoric,” but do we really know what rhetoric is? 

Sue …

Communication Art

September 12th, 2016

1:20:09

Sue joins me again as we explore the modern difficulties of communicating through electronic media. What makes it so difficult and how does it create …

Scotland Tour

September 8th, 2016

1:07:07

In this episode, Matt is on his "UK Speaking Tour.” One of the highlights of his time in the UK is meeting up with one of his best friends in the business, Brian Mathers. 

Brian is one of the most respected marketing …

Life Experience

August 30th, 2016

1:15:59

Matt and Sue are often asked to speak to university students and provide career advice. We both found the college experience built a foundation to do …

Advertising Words

August 6th, 2016

1:10:35

Words are central to this episode. How words are used, interpreted and abused. Words are powerful influencers and invite us to participate, or words …

Shiny Things

August 1st, 2016

1:00:15

Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are …

In-valuable Content?

July 19th, 2016

1:14:49

The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines …

Marketing Authenticity

July 11th, 2016

1:36:05

What makes Marketing Authentic? Matt and Sue attempt to get a handle on the latest buzzword and break it down into how marketers should approach …

Sexy Data

June 30th, 2016

1:15:46

Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client …

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