Cover art for podcast Endless Coffee Cup

Endless Coffee Cup

72 EpisodesProduced by Matt BaileyWebsite

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

1:17:48

Measuring Usability

My brother Ben joins me again to talk about analytics, testing, and usability. I ask Ben to provide specific "where to start" advice for anyone wishing to improve their business through user experience.

We discuss analytics to start, but we move quickly into the areas of user testing. We talk about low-cost, highly efficient methods to improve the website experience, increase conversions, and find problems. The point Ben makes is that most testing does not have to start with analytics, rather it should start by simply working through the website and discovering problems.

Of course, we relate plenty of our examples from working together and talk about how the simplest tests provided the greatest amount of results. Those companies didn't need data scientists or Big Data, rather they simply needed to see the experience from the user's point of view. Doing so, drastically increased their revenue.

Finally, we leave you with practical steps to take for testing your own business' website. Our infamous "Mom Test," task-based user testing and gathering data are explained for you.

As always - thank you so much for listening! Please drop us a line if you have found the podcast to be helpful, inspiring or if we have simply provided a bit of valuable info.

 

 

 

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Endless Coffee Cup

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.megaphone.fm/endlesscoffeecup

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens