YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world.
How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy.
Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the beginnings of curated video to the explosion of content that is uploaded every day, Greg provides the essential ingredients to engage and enchant audiences through video.
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