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Endless Coffee Cup

72 EpisodesProduced by Matt BaileyWebsite

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

1:05:55

Black Friday and Email Marketing: The Most Wonderful Time of the (Marketing) Year

Many retailers make 50-75% of their revenue in the last 2 weeks of November and first weeks of December. Email is the cornerstone marketing tool for retailers as they ramp up efforts to reach customer, gain new customers, and increase sales. Email Marketing guru Jeanne Jennings shares holiday email marketing practices along with a few tactics that might surprise you.

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