Cover art for podcast Endless Coffee Cup

Endless Coffee Cup

71 EpisodesProduced by Matt BaileyWebsite

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

1:14:19

In-valuable Content?

The nature of online marketing has forced a dramatic increase in content. Everyone has become a publisher, as content drives views, shares, and even rankings. But what has this produced? Matt and Sue cover headlines that attempt to assign a value to content, describe reader behavior, and assign responsibility for measurement.  

A variety of content models are covered, and the discussion ultimately comes down to one important factor - what was the payoff? Did it deliver what the reader wanted? Of course, when two Journalism majors get together, a discussion about the importance of writing will always come up. 

Any comments about content? Please leave us a note in the comments, or drop us a line through the contact form. We’d love to know what you think! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

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