By nature, the majority of business owners are not marketers. As such, many see taking time to think about marketing the same as going to the dentist. In a recent study, 86% of business owners prefer to spend their time on activities other than marketing!
Of course, marketing plans go out the window when stuff it’s the fan. As boxer Mike Tyson famously said, “everyone has a plan until they get hit in the mouth.” When things get tight, busy, or stressful, the plan goes out the window and people rely on their intuition.
Ashley Schweigert joins Matt to talk about the importance of planning your marketing. Matt & Ashley break down the most important elements of marketing and how business owners can approach marketing with the least amount of pain possible.
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