To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success.I’m Matt Ba… read more
Shiny Things Headlines dominate the early part of the show, as we begin with a study that reveals that the majority of Fortune 500 marketers are looking for the next “silver bullet” market shifting technology. This serves up the rest of the show as we talk about why people tend to get distracted by shiny things. We then move into one of the shiniest things - the Internet of Things! We also move into how smartphone technology has influenced our behavior, millennial behavior, and parenting behavior. Has technology caused us to disconnect from people while we are connecting to things?
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