Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things. Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase