Cover art for podcast Em Busca do ROI

Em Busca do ROI

9 EpisodesProduced by Filipe MachadoWebsite

Ideias, papos e entrevistas sobre marketing e mídia digital. Dicas e novidades sobre Facebook Ads, Google Ads e performance na web. Me siga art photo provided by Lilly Rum on Uns… read more


#08 Google Ads: Vale a pena comprar a palavra chave do nome da marca na pesquisa do Google?

Uma dúvida que todo gerente de marketing já passou para a sua agência de performance: Pra que eu vou comprar o nome da minha empresa no Google Ads se ao buscar o nome da minha empresa eu já apareço no orgânico? É a famosa questão dos termos branded ou de marca. 

Neste episódio do Em Busca do ROI trouxe 5 motivos para você avaliar a compra dos termos relacionados ao nome da sua empresa na pesquisa paga, mesmo tendo um ranqueamento legal no orgânico. 

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