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Elevating Motherhood

130 EpisodesProduced by Lori Beth AuldridgeWebsite

A weekly podcast covering a variety of topics about modern motherhood including parenting, homeschool, health, pregnancy, birth, self-care, community, friendship, and more! Recorded on the island of Maui with your host Lori Beth Auldridge, M.A., M.F.A.


097. Called to Create: The Branch Basics Story with Kelly Love

You know how much I love Branch Basics and I am so honored that I got to speak with one of the founders, Kelly Love!

In this episode you’ll hear the story of how Branch Basics got started and how this educational company is helping families reduce their toxic burden and improve their health. Kelly goes on to share sooooo much helpful information about air quality, toxic burden, being our own advocates, and creating a healthy home.

Kelly’s Bio: Kelly Love co-founded Branch Basics, a wellness lifestyle brand that creates cleaning products using the most chemically sensitive as their benchmark for safety. Raised on the standard American diet and conventional products, it wasn’t until college that she experienced the power of living in an environment free of harmful chemicals along with eating according to the principles of Food as Medicine. All of the “normal” problems Kelly had experienced most of her life: dry and itchy eyes, painful menstrual cramps, joint and muscle pain, and even body odor disappeared! It turns out these issues don’t have to be normal after all, and Kelly is passionate about helping others on their health journeys. She lives in Jackson, Mississippi with her husband and two daughters.

In this episode, Kelly and I talk about:

· How Kelly, Allison, and Marilee started Branch Basics

· How all areas of our life (diet, products, home, lifestyle) influence our health

· Tossing the toxins

· The importance of reading ingredients

· The influence and impact of mothers in their choices for their children

· Selling soap vs. being an education company and lifestyle company

· Empowering people to take control over our homes

· Making our homes safe havens

· How removing harmful chemicals and scents can change your home

· Noticing the strong scents in the cleaning aisles at stores—all from sealed containers

· Low level chemical soup...AND SO MUCH MORE!


Branch Basics Links:


Instagram: @branchbasics

Discount Code: LORIBETH for 15% off your Bundle Purchase!

Elevating Motherhood Links:


Instagram: @loribethauldridge @elevatingmotherhood


Please Visit Today's Sponsors: 

Beautiful & Simple: Today’s episode is supported by Beautiful & Simple—an online boutique I’ve created and filled with products that are fun, useful, and encouraging. Some new kids’ mugs and made on Maui bags drop today and I have some plans to bring in more poetry tea time fun! Head to to see this week’s newest additions and check back often for updates.

Primally Pure: Primally Pure has also generously offered a discount code for Elevating Motherhood listeners: be sure to use the code: LORIBETH10 for 10% off your first order. For a list of my favorite products & more information, head over to

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