Cover art for podcast Elevate with Robert Glazer

Elevate with Robert Glazer

330 EpisodesProduced by Robert GlazerWebsite

Discover the keys to unlocking your full potential with the Elevate Podcast. Hosted by Robert Glazer, award-winning entrepreneur, #1 Wall Street Journal bestselling author, and creator of the Friday Forward, the Elevate Podcast features interviews with world-renowned business leaders, New York Times… read more

42:28

Jay Baer on a Better Way to Convince and Convert Customers

Jay Baer is the founder and President of Convince & Convert. Jay has advised more than 700 brands since getting started in online marketing in 1993. He is also the New York Times best-selling author of five books, including his latest, Talk Triggers.

In addition to strategy consulting, the firm also runs Convince & Convert Media, a fast-growing education company that produces six podcasts, a digital magazine, email, webinars and white papers.

Jay’s Social Pros show was named Best Marketing Podcast in the 2015 Content Marketing Awards. In 2017, Jay was inducted into the Word-of-Mouth Marketing Hall of Fame by the Word-of-Mouth Marketing Association. And in 2018, he was enshrined in the Professional Speaking Hall of Fame, where there are just 187 living members.

Jay is the most retweeted person in the world among digital marketers and one of the top 3 most influential people online among CMOs and B2B Marketers.  His is also an avid tequila collector and a certified BBQ judge. Show Notes

  • What Jay was doing (and really disliking) before joining an internet company.
  • What the online marketing landscape looked like when Jay got started in the industry.
  • Why Jay decided to build Convince and Convert differently from his past companies.
  • Why you’re better off telling one story about your company over and over in different, interesting ways versus telling six different stories.
  • Jay’s Christmas tree analogy to starting new businesses.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Elevate with Robert Glazer

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.megaphone.fm/YAP1389722176

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens