In an era where pretty much all design businesses can do the same thing...Logo Design, Branding, Product, Websites, Brochures, etc., how do you know what business you're in?
The truth is -- in true consulting fashion -- that it depends.
Depending on the branding or marketing objectives, the different structures and staff can create a huge impact on the budget, the process and the outcomes.
So, to unpack these questions, we've brought Marc Posch (founder of Brand Consulting firm Opus Brand Consulting) on the show to talk it through.
You can keep up with Marc's whereabouts here:https://anchor.fm/educated-guess/support
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