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Educated Guess :: A Liberal Arts School for the Future

212 EpisodesProduced by Educated Guess Website

Educated Guess (EG) is a research and design organization concerned with humanity's relationship to machines, images, and cities. Conceived in 2018 as a "liberal arts school for everyday people", Educated Guess garnered attention initially through this public lecture series. Serving over 45,000 huma… read more

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35:05

How to Find a Repeatable Client-Service Process | Ep. 86

Lately, we've been studying ad agencies a lot. Part of what we've learned is that "designers" (with a capital D) often try to carve out a unique value for themselves as artists, multidisciplinarians, or outliers that cannot and should not be boxed in.

Most people approach this problem by assigning themselves a role in a creative agency in hopes that they will stop being pushed around. Some of these names might include:

  • Comms Planner (engagement planner, channel planner, connections)
  • Brand Planner (strategist, account planner, planner)
  • Digital Strategist (seo, ad mgmt, channel optimization)
  • Creative Director
  • Art Director
  • Copywriter

Yet, at the end of the day, small to medium businesses want to know whether you are a builder or a seller. So, really, they don't care what you call yourself. 

Don't worry - today, we outline a 3-step approach to find a repeatable client-service process. We'll talk at length about:

  1. The essential questions you should be answering for your clients
  2. The types of people that you need to have at the table
  3. A case study to prove the effectiveness of this framework 

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