Cover art for podcast Educated Guess :: A Liberal Arts School for the Future

Educated Guess :: A Liberal Arts School for the Future

212 EpisodesProduced by Educated Guess Website

Educated Guess (EG) is a research and design organization concerned with humanity's relationship to machines, images, and cities. Conceived in 2018 as a "liberal arts school for everyday people", Educated Guess garnered attention initially through this public lecture series. Serving over 45,000 huma… read more

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Understanding the Priorities of a CMO | Ep. 88

Frequently, small design firms and studios want to save the world through design. Obviously, this means "using other people's money to help them revamp their entire brand--because you can't understand how someone thought that was beautiful in the first place."

But, as you might imagine, in-house teams, CMOs, and others who control the budget don't often think this way. And, in most cases, people usually walk away just buying "a website". 

This becomes incredibly frustrating for a lot of different angles. Mostly, agencies aren't invested and companies still are left with the same problems. In this episode we provide a number of different thoughts to help organize your thinking around this very topic. Some of these thoughts include, but aren't limited to:

  • How to understand the top 5 priorities of any CMO
  • How to develop a framework that will move you beyond the "website" conversation
  • Why it's imperative for you to provide a broader vision well in advance



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