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DTC Podcast

111 EpisodesProduced by PilothouseWebsite

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦


Ep 110: The Modern Milkman’s Hannya Boulos Scaling Through Sustainability

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Hannya Boulos is the Head of Growth at Modern Milkman.

This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging.

This brand checks all the boxes for us at DTC:

✅ Disrupting a space.

✅ Great brand & product.

✅ Supports local businesses.

✅ Sustainably minded.

Here are some takeaways from our chat with Hannya:

🚪 Why old-school in person sales strategies are working for them

📋 How they’re testing non-digital sales tactics (plus some of their findings).

🍭 Inside baseball on their niche geo targeting Facebook Ads. 🚀 Hannya’s approach to LTV. 🤝 Modern Milkman’s three-prong strategy for warming up new neighborhoods.

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