Cover art for podcast DTC Podcast

DTC Podcast

111 EpisodesProduced by PilothouseWebsite

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directoconsumer.co

56:25

Ep 110: The Modern Milkman’s Hannya Boulos Scaling Through Sustainability

Subscribe to DTC Newsletter 

Hannya Boulos is the Head of Growth at Modern Milkman.

This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging.


This brand checks all the boxes for us at DTC:

✅ Disrupting a space.

✅ Great brand & product.

✅ Supports local businesses.

✅ Sustainably minded.


Here are some takeaways from our chat with Hannya:

🚪 Why old-school in person sales strategies are working for them

📋 How they’re testing non-digital sales tactics (plus some of their findings).

🍭 Inside baseball on their niche geo targeting Facebook Ads. 🚀 Hannya’s approach to LTV. 🤝 Modern Milkman’s three-prong strategy for warming up new neighborhoods.


Still here?

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to DTC Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/205a6c00/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens