Cover art for podcast DTC Podcast

DTC Podcast

128 EpisodesProduced by PilothouseWebsite

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

49:22

Ep 122: How Kellogg's Thinks About DTC and E-Retail

Subscribe to DTC Newsletter - https://dtcnews.link/signup


In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company. 


Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019. 


After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy. 


On this cast, we cover lots of ground including:


Why does a company like Kellogg’s invest in DTC?

The different eCommerce channels and how Kellogg’s thinks of them

Intro to E-Retail and why more brands should focus there 

Increasing share of search on E-retail platforms

Utilizing deliveroo, Instacart, etc

Building a relationship with retailers - why should they want to stock your product? 

The difference in retail/DTC in North America and Europe/UK 

Why Kellogg’s thinks of DTC as an innovation channel to test, learn and get better - get your messaging down

Conducting digital research using FB and IG

Why it’s difficult for larger companies to be scrappy and to take on DTC 

Evaluating content and being more resourceful/scrappy 

What Kellogg’s is building with MWELL


Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to DTC Podcast

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/205a6c00/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens