Cover art for podcast DTC Podcast

DTC Podcast

112 EpisodesProduced by PilothouseWebsite

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directoconsumer.co

112 Episodes | 2020 - 2021

Ep 112: Good Wipes Co-Founder Sam Nebel Battles Big TP's "Confuseopoly"

June 15th, 2021

42:19

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Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes.


Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on …

Ep 111: AKNF - Amazon Prime Day Prep and Spicy Takes on Amazon's Seller Support

June 12th, 2021

21:30

Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, …

Ep 110: The Modern Milkman’s Hannya Boulos Scaling Through Sustainability

June 8th, 2021

56:25

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Hannya Boulos is the Head of Growth at Modern Milkman.

This Manchester-based business delivers convenient groceries from …

Ep 109: AKNF - Google and Facebook Ads in the Post iOS14.5 Landscape

June 7th, 2021

27:10

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It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5.

Ep 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores!

June 1st, 2021

49:13

This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard.


But first...

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Trifecta

Ep 107: AKNF YouTube Ads Domination with Tru Earth's Ryan McKenzie

May 29th, 2021

57:23

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Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads!


Here's …

Ep 106: Three Ships' Lillie Sun on Clean Beauty, Agile Bundling, and Aging Up Your Brand

May 25th, 2021

41:15

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This week on the pod, we chat with Lillie Sun, growth marketer for Three Ships, a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱

🎧 Listen to …

Ep 105: How to "TikTokify" Your Ads with Pilothouse's Spencer Hay and Nikita Pickard

May 22nd, 2021

27:15

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Join Eric with media buyers Spencer Hay and Nikita Pickard as they go over the basics of advertising on TikTok ads.


Here's what you'll hear on the pod:

📦 How …

Ep 104: Dissolve Doubt, Inform Intuition - Attest Re-Imagines the $80B Customer Research Biz

May 20th, 2021

35:48

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Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research.

We dove into the state of customer research, …

Ep 103: Olipop's Eli Weiss Goes Deep on Customer Experience

May 18th, 2021

42:09

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This week on the pod we have Eli Weiss, DTC twitter darling and Director of Customer experience at Olipop.


Here's what you'll hear on the pod:

📦 The power of transparency 

📦 Respect your …

Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design)

May 15th, 2021

26:56

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In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead …

Ep 101: Why NOW is the Best Time to Sell Your Business! With Greg Elfrink from Empire Flippers

May 13th, 2021

42:36

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We have a special Podcast today! 🎁


We're joined by Greg Elfrink to talk about why NOW is the best time to sell your business.

Empire Flippers is the #1 curated marketplace for buying and …

Ep 100: Dropps Eco Detergents, The power of Dad Bod and a Cohesive CX

May 11th, 2021

49:55

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This week on the podcast, we have Dropps CMO Elena Lécué.

Dropps is a household cleaning brand fighting against toxic …

Ep 99: Improve Your Email with Custom Copy -- dynamic flows, custom campaigns, and the A.I. takeover

May 8th, 2021

25:20

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Today on All Killer No Filler we’ve got Pilothouse Copywriter, Alora Bossy and Email Campaign Manager, Graham Battie to discuss personalized copy for email flows as well as campaigns, plus …

Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting

May 4th, 2021

49:42

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This week on the podcast, we have Blume co-founder Bunny Ghatrora.  

Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and …

Ep 97: iOS14.5 is LIVE — and this is how you’ll survive

May 1st, 2021

45:09

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Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear.   

We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 …

Ep 96: Big Shower Energy - Scaling Men's Self Care with Huron Founder Matt Mullenax

April 27th, 2021

34:26

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This week on the podcast we have co-founder and CEO of Huron, Matt Mullenax.

Huron is a men’s skin and shower care …

Ep 95: UGC Yeah You Know ME

April 24th, 2021

23:03

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On this week’s All Killer No Filler, we’re chatting with Pilothouse’s Head of UGC Angela Meadows, Creative Lead Alex Ortega, Head of Partnerships Dan Norcia, and Senior Media Buyer Nate …

Ep 94: DTC Brand Stories: How immi is disrupting the instant ramen industry

April 23rd, 2021

46:57

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Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories.

Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein …

Ep 93: Industry Changing Innovation with Trade Coffee

April 20th, 2021

53:56

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This week on the pod we have Mike Lackman, CEO of Trade Coffee, a special subscription service offering home-delivered fresh coffee from the nation’s best roasters.

Trade is such an …

Ep 92: $0 - $100,000 in 3 months with the Amazon Growth Guide

April 17th, 2021

28:33

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This week on All Killer No Filler, we have the Pilothouse Amazon team of Robert Russell, Clifford Donovan, and Seth Tubman-Watkins with a little preview of our upcoming DTC workshop, The …

Ep 91: Brunt Takes on the $30B Workwear Market

April 15th, 2021

46:15

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On this episode of DTC Podcast we check in with Eric Girouard, founder of Brunt Workwear, a DTC brand catering to an often-overlooked demographic:  tradesmen👷.  


Listen to the pod for:  

Ep 90: Is Your Brand Ready for DTC Convergence?

April 10th, 2021

38:41

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We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results …

Ep 89: Building a Bold Brand with Ugly's CEO Hugh Thomas

April 6th, 2021

42:01

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Today on the pod, we have Hugh Thomas the co-founder and CEO of Ugly Drinks! We've been dissecting Ugly's strategy for the past few weeks in DTC Newsletter - you can catch up on our blog …

Ep 88: AKNF Update - Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!

April 2nd, 2021

14:36

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Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+!

Raven has been a …

Ep 87: How Rumpl Blankets Achieves 3-4x ROAS Across Multiple Channels

March 31st, 2021

47:33

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Grab a hot cup of cocoa and cozy up, cause this week's poddy features Wylie Robinson, CEO and founder of Rumpl Blankets, and his head of eCommerce, Shane Roach. Shane and Wylie sat down to …

Ep 86: 🚀 All Killer No Filler: Make Email Segmentation Great Again

March 27th, 2021

31:18

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This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham …

Ep 85: Creating a Sustainable Subscription Box Model with Simply Earth

March 23rd, 2021

30:23

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Get ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth, an essential oils subscription company that aims to teach people about the …

Ep 84: The Art and Science of Scaling YouTube Ads with Tru Earth’s Ryan McKenzie, Saul Garcia and Jacob Geary from Pilothouse

March 20th, 2021

38:35

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This week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the …

Ep 83: Sustainable DTC with Stojo

March 16th, 2021

58:29

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Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end …

Ep 82: The Future of DTC - A Q&A with Pilothouse and DTC Newsletter Co-Founders

March 13th, 2021

20:43

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This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO …

Ep 81: Tuft & Needle and SheerID on Celebrating Your Customer’s Identity

March 9th, 2021

31:00

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This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, …

Ep 80: The Presell Page Blueprint [Part 2]

March 6th, 2021

45:03

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For this week's All Killer No Filler, we're offering you part two of the first day of our Presell Page Course!  

If you are not using presells, you are leaving money on the table - listen …

Ep 79: DTC Customer Retention & Community Building with Shopify’s Kristen LaFrance

March 2nd, 2021

43:02

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This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow!

Kristen shares focused wisdom on …

Ep 78: The Presell Page Blueprint [Part 1]

February 27th, 2021

27:38

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For this week’s All Killer No Filler, we’re offering the first part of our Presell Page Course!

Part one of our course series features Pilothouse Creative Director and page design …

Ep 77: Looking Around the Corner of iOS 14 With Scott Desgrosseilliers

February 23rd, 2021

41:13

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Need some help figuring out attribution?

This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we …

Ep 76: All Killer No Filler: Presells to the People - FREE DTC+ Course Feb 24-26

February 20th, 2021

6:50

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We're going to show you how to build presell pages that can double your conversion rates!

Presell pages are the most …

Ep 75: Super Growth on Instagram with Victory Front Media’s Dain Walker

February 17th, 2021

1:03:14

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Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV.

This …

Ep 74: All Killer No Filler: Presell Pages Every Damn Time (Copy Edition)

February 13th, 2021

32:00

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This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy! 


A middleman between your ad and shopping cart, your presell page …

Ep 73: Supercharging Your Growth with Super Coffee’s Ben Knox

February 8th, 2021

43:28

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This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.

Ep 72: Presell Pages Every Damn Time 🚀

February 6th, 2021

30:18

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In our latest installment of All Killer No Filler, we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages, providing a sneak peek into our …

Ep 71: Sipping the DTC Cocktail with Avec Drinks’ Dee Charlemagne

February 2nd, 2021

35:25

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How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for …

Ep 70: All Killer No Filler: Building Teams that Scale 📈

January 30th, 2021

50:22

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This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle …

Ep 69: Declared Data and Product Matching with Jebbit & Pour Moi

January 26th, 2021

34:34

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This week, we’ve got a combo platter pod! 

We’re chatting with Tom Coburn, the cofounder and CEO of Jebbit, a software …

Ep 68: All Killer No Filler: UGC is Rocket Fuel for your Ads 🚀

January 23rd, 2021

26:06

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Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam …

Ep 67: The Brick and Mortar Opportunity with Dylan Carpenter

January 19th, 2021

48:23

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This week on the pod we have Dylan Carpenter, host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media.  Dylan has experience working with Fortune 500 companies and spent …

Ep 66: DTC Experience Design with Partner's Jesse Campbell

January 16th, 2021

45:09

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Welcome to part two of our brand experience discussion.   

Due to a scheduling snafu, we were lucky enough to chat with

Ep 65: Designing eCommerce Experiences with Facebook Shopping’s Design Manager

January 12th, 2021

37:16

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We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner, Design Manager for Facebook Shopping and Jesse Campbell, designer and founder of design …

Ep 64: Will iOS14 wreck your Facebook Ads campaigns? (NEW GAME-CHANGING RULES INBOUND)

January 9th, 2021

47:48

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On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.   

This looming update or “global internet …

Ep 63: Radical Personalization with RightMessage's Brennan Dunn

January 5th, 2021

48:03

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Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website …

Ep 62: 2020 in Review: Top DTC Insights

December 30th, 2020

24:08

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Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas …

Ep 60: What Most Brands Get Wrong on Google Ads

December 19th, 2020

46:01

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On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google.

Google has been quietly growing its ad offerings while refining its algorithm, and our team …

Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer

December 15th, 2020

35:20

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📌  Pin Ads 4 the Win! 📌   

With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!  

Ep 58: Stop the Scroll with Performance Driven Creative

December 12th, 2020

35:36

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This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating …

Ep 57: Neville Medhora: How to Make Content & Copy Stand Out in a "Sea of Same"

December 8th, 2020

59:28

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Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The …

Ep 56: AKNF Black Friday Cyber Monday Retrospective with Pilothouse

December 5th, 2020

26:52

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As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber …

Ep 55: Mission Marketing for Hypergrowth with Tru Earth's Ryan McKenzie

December 1st, 2020

45:18

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Today on the pod, we have Ryan McKenzie, co-founder of eco-friendly laundry strip brand Tru Earth -  Canada’s 2nd fastest growing startup.

Tru Earth has seen a two-year revenue growth of …

Ep 54: 🔪 🚀 AKNF - Building a Content Machine

November 28th, 2020

28:16

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The Pilothouse team is slammed hustling for Black Friday - they’ll be back next week to debrief on highlights from the big day, so stay tuned.

In the meantime, we’re checking in with Eric …

Ep 53: Media Buyer Showdown (In House vs. Agency) with Smart Marketer CEO Molly Pittman

November 24th, 2020

1:01:47

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We’re going head to head into our latest DTC podcast debating agencies vs. in house media buying teams.

Our guest this …

Ep 52: 🔪🚀 AKNF - Comment Moderation Can Add 20% On Your Bottom Line

November 22nd, 2020

23:23

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Today we dove in with Pilothouse's Comment Moderation team, where we handle clients' ad comments with wit, style, and …

Ep 51: The Evolution of 3PL with Hook Logistics

November 20th, 2020

30:26

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Next up on the pod, we’re talking 3PL with Fraser Kinsley, CEO of Hook Logistics and Jacob Sussman, Head of Marketing. 

Ep 50: Ops for the Win, with Brenda Mendez

November 17th, 2020

36:32

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Looking for growth support? Building a brand? Need an ops overhaul?

Talk to Brenda Mendez, former COO of Snow Teeth …

Ep 49: 🔑 Keys to Agency Growth with the Pilothouse Principals

November 14th, 2020

33:29

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This week we return with the Pilothouse founder team to discuss the agency's wild growth and how we've stayed aligned and in-sync while growing from 16 employees 74 during eight months. 


Ep 48: Pushing Past $100M With Josh Elizetxe

November 11th, 2020

56:44

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As an agency partner to ❄️ Snow, we’ve enjoyed a front row seat to their journey of both category dominance, and category creation. We caught up with Josh on a podcast to discuss growth in …

Ep 47: 🔪🚀 The Evolution of a Copywriter

November 7th, 2020

40:31

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Hello and welcome to this week’s edition of the All Killer No Filler podcast where we hang out with the talented members of the Pilothouse agency to tease out the key insights, …

Ep 46: Hassle-Free Influencer Marketing in 2021 with Roger Figueiredo, Hashtag Paid

November 5th, 2020

45:37

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Not getting the results you want with your influencer campaigns? We’re here to help!

Step 1. Sign up for our Flywheel …

Ep 45: All Killer No Filler - Work Less, Save 20% with Automated Rules

October 31st, 2020

23:55

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For this week's Pilothouse podcast Ask yourself: what am I doing in the account hour-by-hour, day-to-day? Then, how can I automate that.


📦 This cast breaks down our favorite automations …

Ep 44: DTC Principles To Live by With Jason Akatiff

October 29th, 2020

1:06:33

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⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in …

Ep 43: 🔪🚀All Killer No Filler - Listen to this URGENTLY

October 24th, 2020

32:10

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This week on AKNF we are joined by Pilothouse Senior Media Buyers Raven Dixon and Stu Mason for a rapid fire discussion of the tactics and strategies that are moving the needle for our …

Ep 42: SEVEN Figures WITHOUT Instagram or Facebook: Molly Borman, JustNips

October 22nd, 2020

54:47

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🤗  Hey y'all!

This pod with Molly Borman from JustNips For All was a lot of fun and filled with high-value topics that …

Ep 41: 🔪🚀 All Killer, No Filler: The $100K Facebook / Amazon Bridge

October 17th, 2020

21:35

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We had a VERY exciting week at Pilothouse, due mainly to Amazon PRIME Day.  We've been growing our Amazon. This year for one client we did over $100K in revenue, just on Amazon this past …

Ep 40: 🍷 Uncorking DTC Wine Potential with Simon Solis-Cohen

October 15th, 2020

45:58

Marketing in a restricted industry? Interested in subscription-based sales? This one's for you! 


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In our latest pod, we …

Ep 39: All Killer, No Filler - "Even IF..." for 3x Lift

October 10th, 2020

25:30

Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES!


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This week's AKNF features Pilothouse media buyers discussing the issues of the day …

Ep 38: 400% Growth Through Content Iteration with CrossRope Srdjan Popovic

October 8th, 2020

48:58

For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻


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Crossrope is on a mission to become a …

Ep 37: 🔪🚀28-Days Later, Conversion API, SnapChat and BFCM Prep

October 3rd, 2020

31:17

Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020. 


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In this 30 minute value rocket, we cover:


📦 UGC Mashup mechanics (thumbnails, captions, …

Ep 36: Crushing SEO without Backlinks with Nick Jordan

October 1st, 2020

48:44

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Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions.

In his first three …

Ep 35: 🚀🔪 All Killer, No Filler LIVES! FB Conversion Window Hacks, Shopify Native Upsells, Twenty Percent Text Changes

September 26th, 2020

20:00

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The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day. 

📦 One day click view campaign hacks

📦 Creating lookalikes from Google Click ID …

Ep 34: Proving Packaging Performance with Kevin Smith from SmashBrand

September 24th, 2020

39:26

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How to Create Packaging that Performs with SmashBrand’s Kevin Smith

The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered …

Ep 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum

September 17th, 2020

53:13

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👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an …

Ep 32: What Exactly Does a Head of Growth Do? Margaret Fortner from DrinkHydrant.com

September 9th, 2020

38:21

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Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand?


Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ …

Ep 31: Build An Ambassador Army With Crew Fire’s Alan VanToai

September 3rd, 2020

54:50

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Build Your Ambassador ARMY Today! 

In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand.

Alan VanToai is the founder of Crew …

Ep 30: Seven Figure First Year: Building a Category Busting Bar in Public

August 27th, 2020

59:03

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This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere!


Watch:

Ep 29: Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley

August 20th, 2020

51:01

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This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months.


Some of the ear-nuggets you’ll find in this interview …

Ep 28: Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel

August 13th, 2020

49:02

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What happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never …

Ep 27: DTC's Most Intimate Connection - JustWears, Alex Walsh

August 6th, 2020

58:04

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🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑


The DTC movement sometimes feels like a …

Ep 26: Supplements in 2020: Stand Out, Scale Up, and Save the Bees with Microbe Formulas' Dave Huffman

July 29th, 2020

47:00

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Going from $15M to $50M, and from 1 - 15 in a marketing department is a tall order for any marketer.  After turning …

Ep 25: Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One

July 24th, 2020

36:23

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It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency.


📦 Tai …

Ep 24: $5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja

July 24th, 2020

46:54

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With his last $5000 dollars Ronnie Teja flew to a watch fair in China secured the inventory to sell his first watches. …

Ep 23: DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai

July 17th, 2020

53:37

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👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! …

Ep 22: Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)

July 17th, 2020

34:16

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It's true...testing is not the sexiest topic in digital marketing.

HOWEVER we at Pilothouse hold it to be self-evident …

Ep 21: Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11) with Julien Normand and Brett Turner

July 10th, 2020

35:11

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A wise meme once said 💁🏻‍♂️ "It's Free Real Estate."

I don't think they were talking about email marketing, but they …

Ep 20: Facebook Ads for Food and Beverage - Slate Milk - Manny Lubin

July 9th, 2020

38:40

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Slate Chocolate Milk has reinvented chocolate milk and repositioned it for adults, with more protein, less sugar, and …

Ep 19: Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"

June 29th, 2020

48:32

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💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, …

Ep 18: Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics

June 29th, 2020

44:52

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Today on Hot Seat we sat down with iWon Organics founder Mark Samuel.  His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming.


Ep 17: SuperCoffee's Jim DiCicco Turns Down Shark Tank, Drives $80M Bringing "Sips to Lips"

June 29th, 2020

45:10

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🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco 

Today we follow Jim, CEO and the eldest of three DiCicco as he lays out …

Ep 16: 💎10 Million Diamonds: Scaling a Luxury Brand 10X

May 28th, 2020

44:46

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🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact.


Amir …

Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips)

May 26th, 2020

35:45

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In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and …

Ep 14: Solving Inventory in 2020 with Kickstarter for Jeans - Duer Denim

May 22nd, 2020

44:43

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Gary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to …

Ep 13: Influencer Collabs at SCALE With PureLei's John Hagan

May 20th, 2020

54:22

Influencer marketing can be one of the most powerful strategies for ecommerce brands, but it is also one of the most difficult to manage at scale.

Ep 12: Ultimate Customer Engagement Tactics for 2020 and Shopify Valuation

May 20th, 2020

21:28

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The team was a little light this week, but the actionable insights are HEAVY.   

🎥 How to make a first person explainer video (these are crushing)  

📈Listicles continue to pay dividends …

Ep 11: Window Washer to $1K Per Day on Amazon: Dan Vas "Anti-Guru" on Getting to 1000 True Fans

May 20th, 2020

1:04:54

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This week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his …

Ep 10: The Power of Giveback Marketing - Vessi Footwear

May 20th, 2020

52:48

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🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT:  

If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with …

Ep 9: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris Meade

May 20th, 2020

37:12

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When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of …

Ep 8: Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box

May 20th, 2020

1:31:58

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Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼 …

Ep 7: Fix CREATIVE BURNOUT on Facebook Ads

May 20th, 2020

46:47

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What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT?


That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet …

Ep 6: It's True! This ONE Facebook Ads Copy Hack Can Improve Your Conversion Rate By 20% [REAL STATS]

May 20th, 2020

27:13

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🚀🔪AKNF #5 is LIVE 🚀🔪  

This week we discuss:  

🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns  

👟We bought Vessi …

Ep 5: 5X ROAS on Facebook Ads [REAL STATS], InstaPage vs Product Page

May 20th, 2020

20:36

Today we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page …

Ep 4: Traffic Is On Sale! Learn How To Ride This Wave!

May 20th, 2020

27:35

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🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as …

Ep 3: How to Scale from $10K to $50K on Facebook Ads

May 20th, 2020

28:03

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🚀Welcome to All Killer, No Filler Fridays, the Easter Addition 🐰🍫  

We're coming at you with insights and updates about the strategies and tactics that worked for our ecommerce and lead …

Ep 2: Facebook Marketers Drop Your CPAs 20% - 50% with this simple hack + lots more ecommerce gold

May 20th, 2020

23:27

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👀Watch this 20 min vid to learn the tactic (that we learned from Josh F Elizetxe, that's LOWERING our CPAs 20-50% (!!!) for our Agency clients across the board.  

Find out how switching …

Ep 1: How To Advertise During A Global Pandemic

May 20th, 2020

59:09

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👋🏻Hey everyone! Eric Dyck here with my new WFH studio all built out!  What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad …

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