Sigmund Freud's nephew, Edward Bernays, coined the term "public relations" when propaganda started to become a negative term. His specialty was using psychological know-how to manipulate the masses and orchestrate cultural shifts in his clients' favor (clients like Standard Oil, the American Tobacco Company, and General Motors). A few decades later, W. Howard Chase built onto that foundation with the idea of issues management—predicting an industry's potential issues, and manipulating political, social, and cultural forces to neutralize them. Chase is responsible for one of the best-known examples of greenwashing, the so-called "crying Indian ad," which introduced the idea of "litter bugs" and individual responsibility for pollution.
Support us: https://www.patreon.com/Drilled
Read more: www.drillednews.com
Subscribe to Heated: http://www.heated.world
Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase