In our FemCity class, How to Be an Authentic Influencer, Global Fem Melissa Blettner shared three guidelines for getting started plus three ways to move forward in becoming an authentic influencer. She also discussed how influence is an important ingredient in growing a business and converting sales. Additionally, she shared helpful statistics around the top social media platforms and why she recommends all Fems have a portion of their product or service available in an online platform.
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