Cover art for podcast Dr. Richard Huysmans' Podcast

Dr. Richard Huysmans' Podcast

193 EpisodesProduced by Dr Richard HuysmansWebsite

Dr Richard Huysmans is a speaker, author, trainer and coach. He's worked with hundreds of PhD students and researchers across Australia and the world. In this podcast, Richard covers all parts of PhD and academic life. From being a better PhD student, to being a better PhD supervisor to writing pape… read more

3:52

Six Lessons I've Learned Helping Researchers with Social Media

Six lessons I have learned helping others with social media: 

1. Time – It takes time to build your social media muscle. There’s no substitute for hours on the platform. There’s no substitute for being on the platform for many years. 

2. Know your audience – Knowing who you want as a follower as well as who follows you.  

3. Research works – Investigate the content, channels, posts, time of day that leads to the results you’re after. Spend time testing different approaches. Learn where your ideal followers hang out. 

4. Research your audience – Make a list of their likes, and dislikes. Get specific. Know these details for each of the accounts you’d like as a follower. 

5. Ask – For what you want. Likes. Shares. Follows. Downloads. 

6. Copy others – Look at what they are doing. Don’t steal their content but reuse their ideas. Video styles. Picture styles. Words. Layouts. Approaches.


Link to transcript: https://www.drrichardhuysmans.com/six-lessons-ive-learned-helping-researchers-with-social-media-2/ 

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