"Problems own sleep." If you can diagnose and address your customer's sleep issues, you can solve their sleep problems.
Enter events such as the Vegas Market which exist to put on full display every retailer and manufacturer's products to help you meet your customer's sleep needs. In today's episode, we discuss foot traffic at market and address who seemed to fair well. In assessing those who did exceptional, four characteristics were noted:
1) They vendors gave a reason for their presence;
2) They built value in the shopper's experience;
3) Many used the HATCH method; and
4) Most were having fun and got creative in their approach.
We also discussed special additions to Vegas Market, specifically focusing on Englander's new line of products in Lifeloom. What is Lifeloom? It's a Dermatherapy company who has produced the first FDA cleared frictionless sleep system. What is a "frictionless sleep system?" You'll have to listen to find out!--- Send in a voice message: https://anchor.fm/mattresspodcast/message
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