Robert George Culp Jr.'s nickname was “Bullet,” but he wasn’t a gun slinger. He earned his nickname after helping establish Culp Inc. as the best in the business for providing top shelf upholstery fabric with the shortest turnaround time. Speed was his goal, and quality and service was his game. In this episode, we sat down with current Culp CEO Robert George Culp IV, also known as "Iv" to the rest of the world, and Jeff Veach, Vice President of Sales and Marketing for Culp, to discuss the secret sauce that has turned the company into an industry powerhouse.
Perhaps it is the pride they take in being a family company. Started by Iv's grandfather, Bullet, and pioneered by Robert George Culp III, his father, Culp is a fourth generation family business that has grown to include international family tree branches.
Or, maybe it is the fact that Culp has proven to be one of the most agile and adaptable companies in the industry. From starting as an upholstery fabric distributor in the 1970's to their pivots in manufacturing, exporting and now a purveyor of fine fabrics, this company has shown that its ability to make strategic decisions to stay relevant sets them apart.
Whatever the perfect combination, Culp seems to have mastered it. Listen or watch as we discuss these topics, the company culture and the company's plans for future growth!--- Send in a voice message: https://anchor.fm/mattresspodcast/message
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