Understanding the heart of your consumer seems like an easy task, yet, truly connecting with the hearts and minds of your customers can be a mental game.
Right now people in all walks and seasons of life are exhausted. They are frustrated by the ongoing pandemic and the constant political barrages associated therewith. People are aching for a sense of normalcy and anxious by the thought that "normal" may never really return.
So how do we, as an industry, fit in and meet people right where they are? How do we turn the necessary task of shopping for a mattress or picking out a piece of furniture into an experience of comfort and joy this season? In this episode, we discuss the state of the consumer and how investing in the emotional connection can do good for the soul and for the bottom line.--- Send in a voice message: https://anchor.fm/mattresspodcast/message
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase