If we were making recommendation for must see booths are ISPA, Culp's showroom is at the top of our list.
On today's episode, we sat down with Holly Fulton, Brand Awareness Manager, and Christina Pennant, Creative Director for Culp Industries--the largest fabric mill in North America--and discussed their strategy for brand awareness and their cutting edge customer experience. Starting with their thread-to-cover collection, Culp is offering an innovative design process that provides efficiency, sustainability and intentionality for their end user. From instant changes in fabric texture, color and pattern, designers will have the ability to completely customize their unique mattresses on the spot and get real time quotes and estimates. And that's just one element of the ISPA offering from Culp!
Listen or watch today's episode and make plans to visit Culp at 2723!
Did you miss our earlier episode with Culp? Check it out here!
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