A sumo wrestler doing a Michael Jordan dunk. That's the cover of Jon Spoelstra's book: Marketing Outrageously REDUX.
Dos Marcos have both read the book, used its insights, and had it on their shelves for years. It was an honor having on the show the former General Manager of the Portland Trailblazers, President of the New York Nets, and renowned author. He's famous for using a rubber chickens in his marketing and Spoelstra has gems of wisdom to pass along to any business owner.
We talk mattress shopping and tires, how to use Jon's 90-day theory to improve your career, and the most important question you can ask yourself in business.
Find out more about Jon and connect with him at JonSpoelstra.com.
NATIONWIDE HELP CENTER
Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers.
For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: email@example.com.
Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.
Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award.
Watch the live video of most episodes at Facebook.com/MattressPodcast
Make sure and subscribe to our email to get a direct dose of Dos Marcos.--- Send in a voice message: https://anchor.fm/mattresspodcast/message
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