As a boy, James Perez's father drove a flat bed pick up door-to-door selling mattress. James road shotgun and gleaned countless lessons from his old man. Like the time as a teen when James wasn't getting sales for his lawn mowing business. I told dad, "I need a different neighborhood. Nobody's buying." His dad used that challenge to teach his son how to bring his personal story to life and bring people into the purpose behind your business.
James tells the story about meeting Paul Stork for the first time. Paul is one of the original founders of Mattress Firm. James said he was told "no" about 30 times before he was able to secure a Mattress Firm franchise.
Given the crazy conditions retailers are navigating, James takes us behind the scenes on how he's dealing with the coronavirus fallout. You won't want to miss the story at the 25-minute mark about how partnerships are helping him persevere.
James also says, for him, mattress retail is going to become a serious business. Stores need to be a safe place. Delivery will evolve.
We first connected with James through our friends at PureCare. Be sure to hop over to the 36:10 mark and hear James talk about the PureCare bar. James says he told everyone about his idea and PureCare was the only one to listen. Now, he says he's "all-in on the sleep essentials category."
Finally, does James also take a tequila shot? The odds are good. Thanks so much to James for joining us on the show. When we meet in person, tequila shots are on us!
NATIONWIDE HELP CENTER
Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers.
For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: email@example.com.
Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.
Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award.
Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.
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