Dos Marcos Show

Supply shortages are not the biggest issue facing retail sales associates.

Yes, supply chain problems are affecting RSAs.

But a big issue that leaders are only whispering about is the inner-conflict RSAs face. They’re not confident pushing a $799 mattress that now needs to sell for $999 due to price increases.

In this episode, we discuss 5 strategies you can use to help RSAs adjust to the new reality.

1) Read Jeff Scheuer’s article “How to Explain Price Increases to Mattress Customers“
2) Be on the lookout for product innovations.
3) Hold training meetings to discuss these price changes and what to do in the selling process.
4) Help your team understand how to build value in the products you sell.
5) Apply the Scrabble Technique.

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