What's your marketing budget for the year? Thousands? Tens or hundreds of thousands? Perhaps even millions? What if Nectar could double your foot traffic? Would you convert some of your ad spend dollars to them on the assurance of higher sales? Many would say yes, but how would it work? In this episode, we're chatting the Nectar strategy on investing in brands and relationship development and how retailers are benefitting from the marketing shake-up.
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