During the last podcast with SSB's Melanie Huet and Derek Miller, the subject of mattress brands came up. Do brands matter? Should they matter to you?
There are traditional brands, trade brands, brands that started online, and, of course, private label. With many retailers adopting private label programs, should you care about carrying brands in your store? Do consumers prefer certain mattress brands over others? Or, are people so confused they don't care.
In this episode, we dig deep into the brand conversation and talk about where the shift may happen and why.
Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award.
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