Deep discounts or finance offers with interest? Which appeals more to consumers?
Inflation is at the highest rate it has been in more than 40 years and consumers are feeling more than a pinch in their pockets. Surprising to some, including Quinn, when it comes to shoppers, consumers are more likely to purchase based on the financing options available more than the deep discounts one advertises.
In this episode, Mark Kinsley and Mark Quinn analyze the impact of inflation and how more and more shoppers are turning to credit options as their savings accounts dwindle and their budgets get tighter, and how a credit option actually connects you with a consumer more than a basic purchase with cash. Plus, they provide powerful conversation pitches to help make the sale relatable to the consumer and their life.--- Send in a voice message: https://anchor.fm/mattresspodcast/message
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