Cover art for podcast Dos Marcos Show

Dos Marcos Show

207 EpisodesProduced by Dos Marcos ShowWebsite

Welcome to the galaxy's greatest mattress podcast! The Dos Marcos Show is co-hosted by Mark Kinsley and Mark Quinn, mattress industry CEOs, #1 bestselling authors, speakers, and founders of The FAM (fam.news). On this fun and frolicking weekly show, you'll get mattress industry insights, gain inside… read more

24:22

Tale of Two Strategies: Discounting v. Financing Promotions

Deep discounts or finance offers with interest?  Which appeals more to consumers?

Inflation is at the highest rate it has been in more than 40 years and consumers are feeling more than a pinch in their pockets. Surprising to some, including Quinn, when it comes to shoppers, consumers are more likely to purchase based on the financing options available more than the deep discounts one advertises. 

In this episode, Mark Kinsley and Mark Quinn analyze the impact of inflation and how more and more shoppers are turning to credit options as their savings accounts dwindle and their budgets get tighter, and how a credit option actually connects  you with a consumer more than a basic purchase with cash. Plus, they provide powerful conversation pitches to help make the sale relatable to the consumer and their life.

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