Andrew Gross is a battled tested bedding veteran who held an EVP position at SSB and was a board member and SVP of marketing for Serta. During his time at Serta, the brand moved from #3 to #1 while doubling EBITDA. He and his team introduced iComfort gel-memory foam, widely considered the most successful new product in category history and ultimately a profitable $500MM+ franchise.
When Andrew told us about the best business book most people haven't read—one he's used for years—we perked up. The New Lanchester Strategy introduces a framework for how to think about market competition. In this episode Andrew walks us through the three principles of Lanchester strategy and brings the topic to life with examples from the mattress business.
Be sure to subscribe and tune in for part two where Andrew talks about the future of the mattress business and how to apply Lanchester strategy.
Doorcounts [Our NEW Sponsor]
Join us in welcoming our new sponsor, Doorcounts! Foot traffic is expensive. Do you know what's more costly? We call it "Track Lack." If you lack the ability to track who's coming into your store and what happens while they're there (and after they leave), you could have a severe case of "Track Lack."
Doorcounts is a tracker and a connector.
1. A smart camera to a CRM database.
2. Every customer to a salesperson.
3. Better insights to your business decisions.
4. More sales to grow your business faster.
Here's how Doorcounts works: 1) a camera sends a photo to the next salesperson’s smartphone. 2) the salesperson then records details in a CRM database and upboard from their phone 3) actions can be automatically scheduled and/or fulfilled 4) you never miss another sales opportunity.
We're really excited to partner with Doorcounts. Check out Doorcounts.com today and tell them Dos Marcos sent you!
Nationwide Help Center
Nationwide has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers.
For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: email@example.com.
Thank you to our headline sponsor Nationwide Marketing Group.
As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
Watch the live video of most episodes at Facebook.com/MattressPodcast.
Make sure and subscribe to our email for your direct dose of Dos Marcos.--- Send in a voice message: https://anchor.fm/mattresspodcast/message
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