For nearly two years, Kinsley slept on an old prototype mattress. It was way, way too firm. Good components. Durable. But not a suitable design for him and his wife.
Why did he wait so long to upgrade? How has it impacted his life and what lessons can you learn about your consumers who are facing a mattress purchase?
This episode is a wake up call for everyone in the mattress industry.
Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.
Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award.
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