Cover art for podcast Dodgeball Marketing Podcast

Dodgeball Marketing Podcast

74 EpisodesProduced by Michael UtleyWebsite

The DodgeballSEO team created our podcast to help you optimize for search and gain more leads. Listen for insider tips on digital marketing, SEO, content creation, and more.

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Dodgeball Marketing Podcast #74: Getting the Most Value from Your Content Strategy

March 9th, 2022

15:21

In this episode, we talk about getting the most value from your content strategy.

00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav …

Dodgeball Marketing Podcast #73: How to Think About SEO Services Pricing

March 4th, 2022

14:54

In this episode, we talk about how to think about SEO services and pricing.

00:00:58 - Determine How Results Will Be Judged Before Starting
00:04:03 …

Dodgeball Marketing Podcast #72: Anticipating SEO Problems Before They Happen

February 22nd, 2022

16:30

In this episode, we talk about anticipating SEO problems before they happen.

00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - …

Dodgeball Marketing Podcast #71: Alternative Strategies for Nurturing Soft Leads to Close

February 18th, 2022

16:12

In this episode, we talk about alternative strategies for nurturing soft leads to a close.

00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content …

Dodgeball Marketing Podcast #70: Getting the Most SEO Value Out of Your Webinar Content

February 11th, 2022

16:13

In this episode, we talk about getting the most SEO value out of your webinar content.

00:01:54 - Use Your Landing Page as an SEO Content Page

Dodgeball Marketing Podcast #69: Use the Power of Story to Drive Your Business Growth

February 11th, 2022

17:02

In today's episode, we're going to talk about using the power of story to drive your business growth.

00:01:44 - Tell Your Story Well.
00:04:00 - Make Your Ideal Customer the Hero of Your Story.
00:06:33 - Turn Your …

Dodgeball Marketing Podcast #68: Never Run Out of Content Ideas for SEO

February 11th, 2022

16:41

In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO.

00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those …

Dodgeball Marketing Podcast #67: Five Easy Ways to Get Started with Your SEO

February 1st, 2022

15:17

In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings …

Dodgeball Marketing Podcast #66: How Your Marketing Changes when You Grow Your Geographic Market

December 20th, 2021

18:01

In today's episode, we're going to talk about how your marketing changes when you grow geographically.

00:01:17 - Consider How You Look Now in Terms of Service Area and Placement in Search Engines.
00:03:17 - How …

Dodgeball Marketing Podcast #65: Maintaining Your Ability to Market without 3rd Party Cookies

December 13th, 2021

15:41

In today's episode, we're going to talk about a big item in the news lately, and that is maintaining your ability to market without third-party cookies.

00:00:25 - What Are Third Party Cookies?
00:04:15 - Build Your …

Dodgeball Marketing Podcast #64: Marketing for the New Normal

December 6th, 2021

16:06

In today's episode, we're going to talk about marketing post-coronavirus and how to change your marketing in this new reality that we live in.

00:01:21 - Be Ready to Market Your Staffing Needs on an Ongoing Basis.

Dodgeball Marketing Podcast #63: Is Cold Email Dead or Just Getting Started?

December 1st, 2021

17:22

In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main …

Dodgeball Marketing Podcast #62: The Best Ways to Use Video in Your Marketing

November 30th, 2021

15:09

Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing …

Dodgeball Marketing Podcast #61: Pros and Cons of Top Online Advertising Channels

November 15th, 2021

18:09

In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, …

Dodgeball Marketing Podcast #60: Why SEO Won't Die

November 10th, 2021

16:56

Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future.

00:01:06 - There's a …

Dodgeball Marketing Podcast #59: Healthcare Marketing Misses

November 8th, 2021

17:13

In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public.  This episode will go over the …

Dodgeball Marketing Podcast #58: More SEO Basics to Improve Your Rank

November 2nd, 2021

16:45

SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important …

Dodgeball Marketing Podcast #57: Build Your Online Profile for Better SEO

November 2nd, 2021

16:23

Making your online identity as high-profile as possible involves a combination of SEO updates and usability fixes. Here's how to jump-start the …

Dodgeball Marketing Podcast #56: Offsite SEO Tools and Tips

November 1st, 2021

16:23

Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website:

00:00:19 - Create Steady and Valuable …

Dodgeball Marketing Podcast #55: SEO Maintenance for Better Site Performance

October 26th, 2021

15:26

Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following …

Dodgeball Marketing #54: SEO Basics: 5 Link Building Best Practices

September 14th, 2021

15:23

Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages.

- Make Sure You're Interlinking Your Pages
- Look for Back-Linking Opportunities
- …

Dodgeball Marketing Podcast #53: Site Maintenance That Improves SEO

September 13th, 2021

15:51

Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages.

- Make Sure Your …

Dodgeball Marketing Podcast #52: 5 Content Marketing Fixes for Better SEO

September 13th, 2021

16:01

Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start …

Dodgeball Marketing Podcast #51: SEO Basics: 5 Good Analytics KPIs for Business Websites

September 7th, 2021

15:08

Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking:

- Track Page Speed and Load Times
- …

Dodgeball Marketing Podcast #50: SEO 101: Find and Fix Broken Site Elements

August 16th, 2021

16:45

Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address:

Dodgeball Marketing Podcast #49: SEO Basics: More SEO Tools You Can Use

August 16th, 2021

15:53

Using SEO tools can empower you to make critical changes that improve search engine optimization (SEO). To focus your efforts, ask:

- How Is Local …

Dodgeball Marketing Podcast #48: SEO Basics to Improve Website Usability

August 12th, 2021

16:47

Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots:
- Monitor and Fix …

Dodgeball Marketing Podcast #47: SEO Basics: How Should I Use Social Media in My Online Marketing?

August 6th, 2021

16:49

Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask:

- Are Good Social Channels in Use?
- How Strong Is Social Engagement?
- Are Social …

Dodgeball Marketing Podcast #46: What Makes a Website More Usable?

August 2nd, 2021

16:53

Improving website usability requires ongoing evaluation. We recommend starting with questions like these:

- Does the Top Nav Work Well?
- Is There Enough Home Page Content?
- Does the Website Establish Credibility?
- …

Dodgeball Marketing Podcast #45: SEO Basics: What Makes a Good Website Header?

July 26th, 2021

14:21

Website headers can either clutter websites or improve usability and SEO. It depends on the choices you make. Here are some things to check:
- Is the Logo in the Header?
- Is There a Link to a Form in the Header?
- Is …

Dodgeball Marketing Podcast #44: SEO Basics: How to Use Keywords on Every Website Page

July 19th, 2021

15:38

Using SEO keywords on every page of your website is possible without getting clunky and redundant. Here's what Michael and Chris recommend:

- Use Keywords in URLs
- Hyphenate URLs for SEO
- Optimize H1 Titles with SEO …

Dodgeball Marketing Podcast #43: Improving Your Online Customer Experience

July 12th, 2021

21:04

Digital marketing and excellent customer service go hand in hand. In this episode, Michael talks with Groundwork CEO Jeff Wraley about bringing …

Dodgeball Marketing Podcast #42: How to Think About Your Website Images for SEO

July 5th, 2021

16:32

Optimizing website images includes choosing great pictures and labeling them well. Here's what to do on your site.
- Use High Quality Images
- Size Images Correctly
- Optimize Image Filenames
- Optimize Image Alt Text
- …

Dodgeball Marketing Podcast #41: How to Use Google My Business for Better SEO

June 28th, 2021

17:16

Google My Business (GMB) gives critical info at a glance, and you need it complete for better SEO. Here's what to do:

- Claim Your GMB Listing
- Complete and Update Your GMB Listing
- Know Your Goal for Google Star …

Dodgeball Marketing Podcast #40: Make Sure the Internet Knows Your Geographic Service Area

June 21st, 2021

15:42

Adding service area information to web pages is essential for local SEO. Here's what to do:

- Get Your Team on the Same Page About Your Service Area
- Update Geographic Info in Search
- Add Geographic Info in Header and …

Dodgeball Marketing Podcast #39: How to Thrive in Business when the World Changes Overnight

June 14th, 2021

20:01

The world changes fast. Is your business ready? Michael Utley asks Matt Streiff of The Budd Group how they've adapted their business:
- How Has COVID Changed Serving Customers?
- How Do You Consider Local and Regional …

Dodgeball Marketing Podcast #38: 5 Questions to Ask when Planning a Content Strategy

May 26th, 2021

15:05

When planning a content marketing strategy, asking the right questions can set you up for success. Get answers to these questions with your marketing team at the table:

- Is There a Content Strategy in Place?
- Does …

Dodgeball Marketing Podcast #37: Using the Primary Tools for Website Tracking and Security

May 26th, 2021

15:29

Tracking website analytics and improving website security are easier with automated tools. Here's what Michael and Chris recommend:

- Install and Use …

Dodgeball Marketing Podcast #36: Trades Websites: How to Generate More Leads and Get Conversions

May 24th, 2021

16:47

If you're a general contractor or in a trades business, Michael and Chris have tips for how to increase your website conversions to improve lead generation:

- Give a "Big Idea" of What You Do
- Make "Contact Us" Actions …

Dodgeball Marketing Podcast #35: Using Video for Better Marketing

May 17th, 2021

15:48

Video is critical for improving marketing performance and website conversions. Here's why, and how to use video:

 - Make Your Ad Landing Pages Convert Better
 - Make Your Home Page Convert Better
 - Remember: YouTube Is …

Dodgeball Marketing Podcast #34: How Make Your Services Pages Work for You in Search Engines

May 10th, 2021

16:32

Service pages are a great way to build credibility and engagement online. Michael and Chris discuss how to optimize service pages for SEO:

- Make Service Pages More than Minimum Length
- Use Both Technical and …

Dodgeball Marketing Podcast #33: How to Plan a Successful Paid Search Campaign

May 3rd, 2021

17:25

Michael and Chris are ready to talk about search advertising. Here's how to plan a successful paid search campaign:

- Use Bottom Funnel and Middle …

Dodgeball Marketing Podcast #32: How to Write a Great Blog for SEO

April 26th, 2021

15:11

Blogging for SEO comes down to simple actions you can take with each blog to improve search rankings. Michael and Chris discuss how to:

- Create …

Dodgeball Marketing Podcast #31: How to Make Good Content Marketing Videos

April 19th, 2021

16:49

Michael and Chris are back to discuss how to create strong video marketing content. Here's what they suggest:

- Use Popular Content Formats (Hot …

Dodgeball Marketing Podcast #30: What Makes a Good Social Media Ad?

April 12th, 2021

16:33

When advertising on social media, don't waste time and money. In this episode, Michael and Chris discuss some social media ad best practices:

- Advertise Using Key Target Audience Data
- Choose the Best Platform for …

Dodgeball Marketing Podcast #29: Optimize Your YouTube Page for SEO

April 5th, 2021

16:39

Optimizing YouTube for SEO means improving your chances of showing up in the world's 2nd biggest search engine. In this episode, Michael and Chris discuss how to:

- Use Keywords to Optimize YouTube
- Complete Your …

Dodgeball Marketing Podcast #28: What Type of Email Marketing Should I Use?

March 19th, 2021

15:34

Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to …

Dodgeball Marketing Podcast #27: Optimize Your LinkedIn Page for SEO

March 19th, 2021

15:01

Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search:

- Choose and Use Keywords for Your LinkedIn Tagline
- …

Dodgeball Marketing Podcast #26: How to Use Online Marketing KPIs

March 15th, 2021

16:32

Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices:

- Set Analytics Priorities
- Use Google Analytics Goals
- Pick Your …

Dodgeball Marketing Podcast #25: How to Avoid Disaster with a Google Core Update

March 8th, 2021

15:55

Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance:

- Fresh, Steady, Relevant Content Is Critical
- Monitor and Work to …

Dodgeball Marketing Podcast #24: What Makes a Great Landing Page?

February 26th, 2021

16:05

A great landing page can generate leads and improve search rankings. Here's what Michael and Chris recommend for website landing pages that convert:

- Create a Good Landing Page CTA
- Put Forms and Contact Info "Above …

Dodgeball Marketing Podcast #23: SEO and Keyword Mistakes to Avoid

February 24th, 2021

15:26

Keyword use is important for SEO, but keyword mistakes hurt search engine rankings. In this episode, Michael and Chris discuss how to avoid common keyword mistakes. They'll cover:

- Keyword Stuffing and Other Outdated …

Dodgeball Marketing Podcast #22: Is Email Dead?

February 2nd, 2021

15:49

"Email marketing will never die. In this episode, Michael and Chris discuss why email marketing matters, and how to use it effectively. They'll cover:

- Learning Customer Email Preferences from Analytics
- Segmenting …

Dodgeball Marketing Podcast #21: SEO Tools Overview: Pros and Cons

February 1st, 2021

15:16

There are many strong SEO tools, but which ones are best for your business? In this episode, Michael and Chris discuss some SEO tools they use, and …

Dodgeball Marketing Podcast #20: Should I Advertise on Social Media?

January 29th, 2021

15:46

Social media advertising is different from other online advertising, but how? In this episode, Michael and Chris discuss the purpose and focus of social ads, including:

- How Social and Paid Search are Different
- How …

Dodgeball Marketing Podcast #19: How is Doing Local SEO Different?

January 28th, 2021

15:19

Local SEO helps people find "businesses near me". In this episode, Michael and Chris discuss improving local SEO. Here's what they recommend:

- Make Websites Mobile and User Friendly
- Grow Reviews at Google My Business …

Dodgeball Marketing Podcast #18: SEO in 2021: SEO Trends to Watch

November 18th, 2020

16:33

A new year is just around the corner! In this episode, Michael and Chris predict SEO trends to watch in 2021. They'll discuss:

- BERT/Smarter Search …

Dodgeball Marketing Podcast #17: How to Get Better Domain Authority for SEO

November 17th, 2020

14:50

Domain authority is score (from 1-100) that sums up how valuable your site and content are. In this episode, Michael and Chris discuss improving domain authority with:

- Inbound Links
- Site Architecture
- Social Media

Dodgeball Marketing Podcast #16: Healthcare Marketing: Managing Your Online Presence

November 13th, 2020

15:16

Managing your online presence is critical to effective healthcare marketing. In this episode, Michael and Chris discuss reputation management using:

- Website Design
- Listings/Directories
- Reviews
- Off-Site Audits

Dodgeball Marketing Podcast #15: Healthcare Marketing: Filling Gaps in Patient Acquisition

November 12th, 2020

16:32

If your healthcare company has not shifted to a consumer-driven business model, new patient acquisition will falter. In this episode, Michael and …

Dodgeball Marketing Podcast #14: How to Do Great SEO for an Existing Audience

November 10th, 2020

16:59

Not all SEO is about getting new leads. In this episode, learn how to improve SEO for your existing audience:
- Get a Regular SEO "Weather Report"
- …

Dodgeball Marketing Podcast #13: Growing Your Business When the Economy is Not Growing

November 3rd, 2020

16:57

Economic downturns happen, but they don't last forever. In this episode, Michael and Chris discuss how to keep growing your business during a downturn:

- Focus on Existing Relationships
- Generate New Ideas
- Kill …

Dodgeball Marketing Podcast #12: Choosing a Domain for SEO

October 28th, 2020

16:54

Your domain is an important business identifier. In this episode, Michael and Chris discuss website domain best practices:

- How to Optimize the Domain Name
- Domain Mistakes to Avoid
- Buying Older Domains
- Domain …

Dodgeball Marketing Podcast #11: The 3 Pillars of SEO

October 28th, 2020

15:30

You want to improve SEO, but where do you start? In this episode, Michael and Chris discuss the three pillars of SEO:

- Content
- Site Architecture
- Offsite Factors

Get tips on what to prioritize, and how to integrate …

Dodgeball Marketing Podcast #10: Video Marketing: How to Get Started

October 12th, 2020

17:29

Breaking into video marketing improves marketing outcomes across the board. In this episode, Michael and Chris cover:

- Advantages of Video Marketing
- FAQ Videos
- Behind-the-Scenes/"Slice of Life" Videos
- Testimonials

Dodgeball Marketing Podcast #9: Improving Your Website Conversion Rate

October 12th, 2020

17:17

Websites are built to generate leads by converting clicks into customers. In this episode, Michael and Chris discuss:

- Where to Put Phone Numbers and Lead Capture Forms
- How Your Offline Phone Experience Works with …

Dodgeball Marketing Podcast #8: What Kind of Content is Best for SEO?

September 25th, 2020

16:22

Much of your website content can improve search engine rankings. In this episode, Michael and Chris discuss the best content formats to improve SEO:

- Blogs
- Localization Pages
- Service Pages
- Sub Service Pages
- …

Dodgeball Marketing Podcast #7: CEO Interview: Tim Flood on Building Your Business

September 23rd, 2020

18:47

In our first CEO interview, Micheal talks with Tim Flood, CEO of Trico Painting. Get a CEO's insights about:

- Starting a Business
- Pros and Cons of …

Dodgeball Marketing Podcast #6: Content and SEO

September 14th, 2020

16:07

Storytelling and strategy are key in content marketing. In this episode, Michael and Chris discuss:

- Top Content Formats and How They Work Together
- Video Marketing and How to Simplify It
- What to Prioritize in your …

Dodgeball Marketing Podcast #5: Digital Advertising for Beginners

September 14th, 2020

15:51

Each type of digital ad helps you meet different performance marketing goals. In this episode, Michael and Chris discuss the most effective online advertising methods. They'll cover:

- Why Internet Advertising is So …

Dodgeball Marketing Podcast #4: Developing Marketing KPIs

September 4th, 2020

15:33

There are numerous Key Performance Indicators (KPIs) that tell you how your marketing is going. In this episode, Michael and Chris discuss:

- How to Decide What Metrics Matter
- How to Use Your Sales Funnel to Choose …

Dodgeball Marketing Podcast #3: Selecting a CMS

September 4th, 2020

15:21

Choosing a Content Management System (CMS) can be stressful without expert guidance. In this episode, Michael and Chris discuss how to pick a CMS for …

Dodgeball Marketing Podcast #2: Doing Online Marketing Competitor Research

August 13th, 2020

15:29

Significant insights about your competitors' digital marketing and SEO performance are publicly available. In this episode, Michael and Chris discuss …

Dodgeball Marketing Podcast #1: Doing Keyword Research for SEO

August 13th, 2020

15:04

Keywords are the building blocks for a successful SEO and online marketing. But how do you know where to start? In this episode, Michael and Chris …

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