Do Zero
A escrever sobre sustentabilidade em www.do-zero.pt e a partilhar dicas práticas em www.instagram.com/catarinafpb
T2 | Ep 9 - Greenwashing
Hoje falamos de greenwashing. Da diferença entre Greenwashing e Greenmarketing. Falamos da legislação que está a começar a surgir na União Europeia e dos vários tipos de greenwashing existentes. Damos exemplos práticos, sempre tendo consciência de que mesmo as empresas que são efetivamente mais sustentáveis, incorrem, sem saberem ou sem pensarem muito no assunto, em greenwashing.
Legislação na União Europeia (New Circular Economy Action Plan) –
https://ec.europa.eu/environment/circular-economy/pdf/new_circular_economy_action_plan.pdf
https://ec.europa.eu/environment/eussd/smgp/initiative_on_green_claims.htm
Nota: o plano de que falava na Nestlé é o Cocoa Plan
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