Jarrod Moses on EDELMAN STUDIOS
Edelman recently announced the launch of Edelman Studios, a global center of excellence for content creation and production. Edelman Studios will be overseen by Jarrod Moses, CEO of United Entertainment Group, a DJE Holdings Company.
"Clients are seeking partners who can create campaigns based on actions that integrate earned, paid and culture," said Richard Edelman, CEO of Edelman. "A seismic shift is underway away from legacy advertising toward dynamic feeds that deliver content in the form of connected stories. The mission of Edelman Studios is to help clients create direct relationships with people by delivering valued content driven by data and technology."
In making the announcement Moses said, "Edelman Studios will be an industry leading collective of story makers, distributors, and tech platforms that work together to enable clients to be faster and more impactful while empowering people to engage with brands in real time, leading to affinity and growth. We will aggressively build upon our partnerships with the Hollywood creative community in order to expand our work in making culturally connected stories for brands."
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