Cover art for podcast Distillations | Science History Institute

Distillations | Science History Institute

294 EpisodesProduced by Science History InstituteWebsite

Each episode of Distillations podcast takes a deep-dive into a moment of science-related history in order to shed light on the present.


The Smell of Shame: How Deodorant Became Omnipresent in America

For as long as humans have been around they’ve worried about their smell. “That’s why we’ve had perfumes for as long as we’ve had people,” says Cari Casteel, a CHF research fellow studying the history of deodorant. But, Casteel says, "it wasn't until the late 19th, early 20th century that the technology and the chemistry catches up to what people want."

Today most Americans don’t give a second thought to using deodorant. In fact, some 90% of the population slathers the stuff on. But in the late 19th and early 20th centuries deodorants and antiperspirants were new, and their makers had to convince potential customers (all women) that perfumes alone weren’t cutting it and that their body odor and perspiration were unacceptable. They did so by preying on women’s insecurities, an approach later used successfully on men.

In this episode we explore some of the funny, disturbing, sexist, and quirky advertisements from deodorant’s history and discover that today’s commercials are strangely similar to those of the past.

Show Clock

00:01 Intro 01:20 Odorono ad  03:57 The history and science of deodorant   09:55 Old ads vs. new ads  


Hosts: Michal Meyer and Bob Kenworthy Guest:  Cari Casteel Producer:  Mariel Carr Associate Producer: Rigoberto Hernandez Additional Production by Kyrie Greenberg 


Music courtesy of the Audio Network.

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Distillations | Science History Institute


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens