DigitalCast

55 EpisodesProduced by Mickey Mellen

Your way to stay up to date on the latest in digital marketing.

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055 - There's no such thing as negative keywords in organic search

December 17th, 2018

1:51
If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more …

054 - The top Google searches of 2018

December 14th, 2018

1:20
Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching …

053 - Google's new Site Kit plugin for WordPress

December 13th, 2018

1:14
If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a …

052 - Where Gutenberg goes from here

December 11th, 2018

1:44
As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for …

051 - Don't worry about keywords in your URLs

December 10th, 2018

1:06
Google's told us before and they'll tell us again, but keywords in your URLs really don't matter much. Let's quickly unpack what they've …

050 - Google says it's good to have unique images on your pages

December 7th, 2018

1:10
It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique …

049 - WordPress 5.0 (and Gutenberg) is here. What do you need to do?

December 6th, 2018

1:36
WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here …

048 - A bit about how Facebook searches work

December 5th, 2018

1:27
There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches …

047 - Video performs very well on LinkedIn

December 4th, 2018

1:47
I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I …

046 - Google's tips for dealing with seasonal content

December 3rd, 2018

1:52
With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with …

045 - Position Zero becomes a much bigger deal

November 30th, 2018

1:55
Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple …

044 - Google doesn't index pages that have been redirected

November 26th, 2018

1:38
As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a …

043 - Nofollow gives publishers a way to focus on content

November 20th, 2018

1:37
It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from …

042 - Human trust isn't the same as Google trust

November 19th, 2018

1:27
In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your …

041 - Five big things to help your site rank well in 2019

November 16th, 2018

1:43
The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll …

040 - How the speed of your site impacts your rankings

November 15th, 2018

1:29
We all know that it's important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared …

039 - Google creates web.dev to help you optimize your site

November 14th, 2018

1:30
Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new …

038 - 57% of all WordPress sites will start becoming less secure next month

November 8th, 2018

1:29
WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less …

037 - A higher page count doesn't necessarily help you rank better

November 7th, 2018

1:27
Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of …

036 - Google wants you to fill in your own meta descriptions

November 2nd, 2018

1:15
When you search for something on Google, the text the appears below each link often comes from the "meta descriptions" on those sites. While Google will generate them automatically when needed, they suggest you write …

035 - Google gives more details about how 301 redirects work

November 1st, 2018

1:29
If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what's know as a "301 redirect". Much has been said over the years about how …

034 - Gutenberg is just about ready to go

October 31st, 2018

1:17
If you use WordPress, you're likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it "feature complete", meaning it's getting close to being added …

033 - Google finds new content through links, and then through sitemaps

October 26th, 2018

1:47
The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through …

032 - Simply having more content doesn't impress Google

October 24th, 2018

1:26
As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better …

031 - Google says not to use hashtags in your URLs

October 23rd, 2018

1:15
Recently at PubCon, Google's Gary Illyes advised that you should include "no hashtags in URLs" for the sake of rankings, but it's a bit nuanced. See …

030 - Why you should learn JavaScript to help with SEO

October 22nd, 2018

1:35
Three years ago Matt Mullenweg, the creator of WordPress, advised developers to "learn JavaScript deeply", and it's proven be to solid advice. Now …

029 - Does Google use real-life user signals to assist with rankings?

October 17th, 2018

1:15
There's been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn't seem to be the …

028 - Search ranking changes are unrelated to Google's new mobile-first indexing

October 16th, 2018

1:19
Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.

027 - Word count and other metrics can't measure quality

October 15th, 2018

1:12
People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google's given us the answer -- stop counting that …

026 - Making links to your site violates Google's guidelines

October 9th, 2018

1:22
Links pointing to your website are one of the biggest factors to help rank well in Google, but they're one of the most difficult and confusing to …

025 - Google's September update

October 8th, 2018

1:30
Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.

024 - Low traffic doesn't always mean low quality

October 3rd, 2018

1:12
If you dig around your website stats and see that some pages get very low traffic, that could be an indication that the page is low quality -- but …

023 - Google is using more neural matching to understand synonyms

October 2nd, 2018

1:15
Over the past few months, Google has been applying neural matching to help better understand synonyms, impacting 30% of search queries (or over a billion searches per day).

022 - Google has made some important changes to Google Image Search

October 1st, 2018

1:11
Google has recently updated the look and feel of Google Image Search, but they've also made some substantial changes behind the scenes.

021 - Google is looking for ways to handle GDPR blocking

September 21st, 2018

1:36
Many websites in the US have been lazy about how they have handled the GDPR changes, and that's causing some trouble for Google.

020 - Google indexes and ranks everything inside of accordions and tabs

September 20th, 2018

1:06
It's been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.

019 - Google search results aren't personalized as much as you'd think

September 19th, 2018

1:30
Google has been personalizing search results for roughly a decade, but they're not personalized nearly as much as you think.

018 - Aim for pages that download in less than 100ms

September 18th, 2018

2:19
Having a fast-loading site is a good thing. Users like it and Google likes it. While there's no official guideline, Google says that a page should …

017 - Google cannot index pages that require cookies

September 17th, 2018

1:48
It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won't index that content.

016 - White space is not an SEO issue

September 14th, 2018

1:56
Google applies some penalties if your website header is so heavy that users can't easily find the content, but their focus with that is on ads, not white space.

015 - Go ahead, put reviews from Google Maps on your website

September 13th, 2018

1:36
Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!

014 - Google says you need alt text on your images

September 11th, 2018

2:06
It's always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it's essential.

013 - Don't link to every page from your home page

September 10th, 2018

1:36
In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the …

012 - Google treats PDFs essentially as HTML

September 7th, 2018

1:55
Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they've come out and told us: they …

011 - Only 3% of your home page traffic makes it to your blog

September 6th, 2018

2:21
According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That's not good, but all isn't lost.

010 - Why don't singular and plural keywords rank the same?

September 5th, 2018

1:11
Singular and plural keywords don't often rank the same, and Google has explained why.

009 - Mobile users search "near me" a ton

September 4th, 2018

2:00
A recent survey from Uberall shows that 82% of smartphone users have performed a search with the phrase (or intent) "near me".

008 - Hacking is increasing, but so are ways to stay safe

August 31st, 2018

2:21
There have been reports lately of an increasing number of Instagram accounts being hacked, but Instagram has finally released the ability to protect your account quite a bit more.

007 - The Classic Editor will be around for years

August 30th, 2018

1:56
WordPress 5.0 and "Gutenberg", the new editing experience, is coming soon. If you're nervous about it, though, WordPress says not to worry.

006 - Google judges all of your content

August 29th, 2018

1:23
Google judges all of the content on your website, not just the stuff that you have written.

005 - Google doesn't care about your fresh content

August 22nd, 2018

1:48
Despite what you may have heard, Google doesn't favor fresh content.

004 - Yoast and Gutenberg

August 20th, 2018

2:16
A new editor for WordPress, code-named Gutenberg, is coming very soon, and now the most popular SEO plugin is ready for it.

003 - Say goodbye to Facebook traffic

August 17th, 2018

2:06
Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle down and it's never coming back.

002 - The 11 proven Google ranking factors

August 16th, 2018

3:00
People say that Google has over 200 ranking factors, and that's likely true, but today we're going to run through the 11 that Google has actually confirmed.

001 - Anchor.fm

August 12th, 2018

1:31
Talking about Anchor.fm, the platform that we use for this podcast.
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