DigitalCast

If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more …

Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching …

If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a …

As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for …

Google's told us before and they'll tell us again, but keywords in your URLs really don't matter much. Let's quickly unpack what they've …

It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique …

WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here …

There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches …

I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I …

With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with …

Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple …

As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a …

It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from …

In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your …

The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll …

We all know that it's important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared …

Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new …

WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less …

Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of …

When you search for something on Google, the text the appears below each link often comes from the "meta descriptions" on those sites. While Google will generate them automatically when needed, they suggest you write …

If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what's know as a "301 redirect". Much has been said over the years about how …

If you use WordPress, you're likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it "feature complete", meaning it's getting close to being added …

The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through …

As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better …

Recently at PubCon, Google's Gary Illyes advised that you should include "no hashtags in URLs" for the sake of rankings, but it's a bit nuanced. See …

Three years ago Matt Mullenweg, the creator of WordPress, advised developers to "learn JavaScript deeply", and it's proven be to solid advice. Now …

There's been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn't seem to be the …

Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.

People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google's given us the answer -- stop counting that …

Links pointing to your website are one of the biggest factors to help rank well in Google, but they're one of the most difficult and confusing to …

Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.

If you dig around your website stats and see that some pages get very low traffic, that could be an indication that the page is low quality -- but …

Over the past few months, Google has been applying neural matching to help better understand synonyms, impacting 30% of search queries (or over a billion searches per day).

Google has recently updated the look and feel of Google Image Search, but they've also made some substantial changes behind the scenes.

Many websites in the US have been lazy about how they have handled the GDPR changes, and that's causing some trouble for Google.

It's been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.

Google has been personalizing search results for roughly a decade, but they're not personalized nearly as much as you think.

Having a fast-loading site is a good thing. Users like it and Google likes it. While there's no official guideline, Google says that a page should …

It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won't index that content.

Google applies some penalties if your website header is so heavy that users can't easily find the content, but their focus with that is on ads, not white space.

Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!

It's always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it's essential.

In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the …

Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they've come out and told us: they …

According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That's not good, but all isn't lost.

Singular and plural keywords don't often rank the same, and Google has explained why.

A recent survey from Uberall shows that 82% of smartphone users have performed a search with the phrase (or intent) "near me".

There have been reports lately of an increasing number of Instagram accounts being hacked, but Instagram has finally released the ability to protect your account quite a bit more.

WordPress 5.0 and "Gutenberg", the new editing experience, is coming soon. If you're nervous about it, though, WordPress says not to worry.

Google judges all of the content on your website, not just the stuff that you have written.

Despite what you may have heard, Google doesn't favor fresh content.

A new editor for WordPress, code-named Gutenberg, is coming very soon, and now the most popular SEO plugin is ready for it.

Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle down and it's never coming back.

People say that Google has over 200 ranking factors, and that's likely true, but today we're going to run through the 11 that Google has actually confirmed.

Talking about Anchor.fm, the platform that we use for this podcast.