102 EpisodesProduced by Mickey Mellen

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102 - Google is adding short URLs for Google My Business profiles

April 19th, 2019


If you've ever looked at the URL for your Google My Business page, it's ugly. Google is now rolling out a way for you to get a nice, clean URL for …

101 - What happens when your home page incorrectly outranks an internal page?

April 16th, 2019


In many cases, the pages on your site that rank well in Google aren't your home page; they're internal pages that are focused on a particular topic. …

100 - Redirects are treated differently than links

April 11th, 2019


When you need to remove or change a page to have it point to a different page, you typically use a 301 redirect. Google appreciates those, but thinks …

099 - There is no ranking bonus for Google Partners

April 2nd, 2019


Becoming a Google Partner can be a great thing. Not only will it look good for you or your company, but you'll learn a lot throughout the process. In the end, though, that partnership doesn't earn any special favors …

098 - Either use a mobile URL or a responsive design; not both

March 29th, 2019


When it comes to handling mobile users, you have a few ways you can set up your site. A mobile responsive site is often the best way to go, but you can also set up a separate mobile site. Whatever you do, choose one …

097 - There is no limit to the traffic that Google will send to your site

March 28th, 2019


Every few years, the question comes up of whether or not Google has a budget for how much traffic they're willing to send to a site. As before, the …

096 - How does Google know the date when something was published?

March 19th, 2019


We often say on here that simply helping Google understand your content can be very important, and knowing how Google understands dates is a big part …

095 - Videos are great for SEO, but they need some text support

March 18th, 2019


Videos can be a great addition to your website, but if you want Google to appreciate those pages you'll want to add some other content to support the …

094 - Your images don't need to be on your domain

March 15th, 2019


If ranking well in Google Image Search is important to you, don't worry about necessarily hosting images on your own domain.

See full show notes at:

093 - Why aren't you ranking for your own brand name?

March 14th, 2019


In general, it's typically pretty easy to rank first for your own brand name. But what if you're not? Google has some thoughts on that.

See full show …

092 - Adding keywords to CSS is meaningless

March 13th, 2019


A user recently came across some uniquely-named CSS content, and asked Google if that mattered. Google's response, as expected, is that it's ignored.

091 - That redirect linking "hack" doesn't work

March 7th, 2019


Getting more links to point to your site is important and difficult, but some people think they found a way to trick Google. No, it doesn't work.

See …

090 - Google explains more about how JavaScript is indexed

March 6th, 2019


Google's Martin Splitt has started a new web series focused on SEO and JavaScript, and his first installment has some interesting details on how …

089 - Working on mobile page speed isn't a one-time fix

March 5th, 2019


If you've done work on your website specifically to improve the mobile speed, that's great! However, your job isn't done; mobile speed and experience …

088 - Don't just stick content at the bottom of your ecommerce category pages

March 4th, 2019


Ranking category pages on an ecommerce site can be tough, so many resort to just putting a bunch of text at the bottom of each page, below the …

087 - Again, CTR does not affect rankings

February 28th, 2019


It comes around every few years, with someone saying that the click through rate in search results affects your rankings, but Google always denies …

086 - Don't use UTM parameters on internal links

February 27th, 2019


Using UTM parameters on your links can be a great way to better understand how users find your site, but leaving those parameters on internal links …

085 - Fake edits to your Google Maps listings can cause big trouble

February 26th, 2019


For many businesses, a solid ranking on Google Maps is vitally important. Unfortunately, it's very easy for competitors to sabotage your listings. …

084 - Don't break the rules just because your competition does

February 25th, 2019


If you're struggling to move up the rankings on Google, it can be frustrating to see a competitor ahead of you that isn't following the rules. It …

083 - Does rating and reviewing podcasts really help them?

February 20th, 2019


On most podcasts, you'll hear the host say something like "to help keep this show running, please rate and review the podcast". But does it really …

082 - You can link internally as much as you want with no fear of penalty

February 18th, 2019


Links are the currency of SEO, and therefore Google has a lot of rules and ideas about how sites should link to one another. When it comes to linking …

081 - Pornyness is a ranking factor

February 15th, 2019


Much has been said about Googles hundreds of ranking factors, but they just came out and said, not surprisingly, that "pornyness" is one of them. 

080 - Google is begging you to just stick to the basics

February 14th, 2019


We talk a lot on this show about little tips and techniques to help your site rank better, but in most cases your time is best spent making sure you …

079 - Using Hreflang won't improve your rankings, but could still help bring better traffic

February 13th, 2019


If you use the hreflang attribute on your site to help Google understand language, it won't directly affect your ranking but could still help drive …

078 - Google reveals a bit more about RankBrain

February 12th, 2019


Google uses a machine learning technology called RankBrain to help with search results, but much of how it works is shrouded in mystery. While much …

077 - There is no time frame for ranking changes after you make improvements

February 8th, 2019


 When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends. 

076 - Google+ is shutting down. What do you need to do?

February 5th, 2019


It's been a long, slow death for Google+, and they're officially closing it up on April 2. What do you need to do about it?

See full show notes at:

075 - Is Bing moving away from crawling?

February 4th, 2019


There are two main ways that search engines find new content on the web; from user-submitted sitemaps and by sending out their bots to crawl around. With a new move from Bing, it appears they may be slowly moving away …

074 - Survey shows that page speed heavily influences user behavior

February 1st, 2019


It's mostly common sense at this point, but a survey from Unbounce brought to light some interesting stats on how users feel about the loading speed …

073 - An outdated site will turn off 81% of people

January 31st, 2019


According to a recent survey, if your website isn't kept up to date, 81% of visitors will think less of your brand.

See full show notes at:

072 - HTTPS isn't required to rank on Google

January 30th, 2019


While adding HTTPS support to your site is a wise move for a variety of reasons, it's not required to have HTTPS in order to rank on Google. 

See …

071 - How old content can outrank your fresh content

January 28th, 2019


It can be frustrating to publish a brilliant new piece of content, but find a similar article from 7 years ago continue to rank above yours. Why is …

070 - Google Posts can still be valuable

January 25th, 2019


If you've used the Posts feature inside of Google My Business, you may have noticed recently that they're showing up less and less in the search engines. While they may be fading, here are some reasons not to give up on …

069 - If Google mistakenly thinks your pages are all same, it could be trouble

January 23rd, 2019


There are a lot of different ways to generate web pages, such as PHP and JavaScript, but if you're trying something creative with your site, make …

068 - How long should you keep redirects in place?

January 22nd, 2019


We talk about 301 redirects on here quite a bit, as they're an important technical piece to help your site rank well. If you set up a redirect, how …

067 - Links continue to be a major ranking factor

January 18th, 2019


As they've done for a few years now, the folks at Stone Temple Consulting have studied thousands of search results to see the impact that links have …

066 - Google and WordPress are teaming up to create a local news publishing system

January 17th, 2019


Coming later this year is a new publishing platform called "Newspack", developed jointly by Google and WordPress, to help make it easier to publish …

065 - Your site needs content to rank well

January 16th, 2019


There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work …

064 - Google says not to change image URLs

January 15th, 2019


While having good names for your images is important, such as "greenapple.jpg" instead of "DSC1058.jpg", changing the image names once they're …

063 - WordPress 5.1 will have a new feature that you'll love

January 14th, 2019


WordPress version 5.1, due to come out in late February, will have a new feature that will help keep you out of trouble when working on your site. 

062 - Some great content marketing quotes to start 2019

January 11th, 2019


 As 2019 gets going, here are 11 great content marketing quotes to help inspire and direct your work in the coming year. 

 See full show notes at:

061 - Don't pretend that 404s are 301s

January 10th, 2019


When you need to remove a page from your website, you might consider redirecting that page to your home page, rather than making it a proper "404 not …

060 - You can't have too many internal links

January 7th, 2019


 Websites linking to one another is largely the basis for how Google got started, and we've talked about external links quite a few times on here. However, sites also have many internal links that point to other pages …

059 - Is Yelp ghosting your reviews?

January 4th, 2019


 Yelp is known for often moving a lot of reviews to their "not recommended" section, but that number has been increasing lately thanks to an update …

058 - Your contracts can't require a link to your site

January 3rd, 2019


 While it's always been frowned upon, Google now officially says that you can't require a followed link in any kind of terms of service or contract. 

057 - There are no "Google Partner SEO Agencies"

January 2nd, 2019


Google's partner programs are a good thing to be a part of, but they don't have one for official search engine optimization partnerships. 

See full …

056 - Google already knows about your shady links

December 20th, 2018


Getting other sites to link to yours is one of the best things you can do to help your site rank better, and spammers take full advantage of it. For …

055 - There's no such thing as negative keywords in organic search

December 17th, 2018


If you're buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more …

054 - The top Google searches of 2018

December 14th, 2018


Every year Google releases their list of the most popular searches across a variety of categories. Let's take a look at what we were all searching …

053 - Google's new Site Kit plugin for WordPress

December 13th, 2018


If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a …

052 - Where Gutenberg goes from here

December 11th, 2018


As we mentioned last week, WordPress 5.0 was just released and included their shiny new "Gutenberg" page editor. It's a great step forward, but it's just the first of many steps for Gutenberg.

051 - Don't worry about keywords in your URLs

December 10th, 2018


Google's told us before and they'll tell us again, but keywords in your URLs really don't matter much. Let's quickly unpack what they've said.

050 - Google says it's good to have unique images on your pages

December 7th, 2018


It's generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique …

049 - WordPress 5.0 (and Gutenberg) is here. What do you need to do?

December 6th, 2018


WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it's likely already gone live. There is a good bit of debate about this new version, but I'm here …

048 - A bit about how Facebook searches work

December 5th, 2018


There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They've now unveiled a bit more about how their searches …

047 - Video performs very well on LinkedIn

December 4th, 2018


I've heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it's true, and I …

046 - Google's tips for dealing with seasonal content

December 3rd, 2018


With the holiday season approaching, you're likely going to add a few holiday-specific pages to your site. Come January, what should you do with …

045 - Position Zero becomes a much bigger deal

November 30th, 2018


Over the last few years, we've seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple …

044 - Google doesn't index pages that have been redirected

November 26th, 2018


As you build your website over time, it'll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a …

043 - Nofollow gives publishers a way to focus on content

November 20th, 2018


It can be frustrating when your company gets mentioned on a popular site and they "nofollow" the link to your site (essentially hiding it from …

042 - Human trust isn't the same as Google trust

November 19th, 2018


In marketing, it's long been said that people do business with those that they "know, like and trust". However, establishing trust on your website with Google can be much different than establishing trust on your …

041 - Five big things to help your site rank well in 2019

November 16th, 2018


The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we'll …

040 - How the speed of your site impacts your rankings

November 15th, 2018


We all know that it's important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared …

039 - Google creates to help you optimize your site

November 14th, 2018


Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new …

038 - 57% of all WordPress sites will start becoming less secure next month

November 8th, 2018


WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less …

037 - A higher page count doesn't necessarily help you rank better

November 7th, 2018


Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of …

036 - Google wants you to fill in your own meta descriptions

November 2nd, 2018


When you search for something on Google, the text the appears below each link often comes from the "meta descriptions" on those sites. While Google will generate them automatically when needed, they suggest you write …

035 - Google gives more details about how 301 redirects work

November 1st, 2018


If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what's know as a "301 redirect". Much has been said over the years about how …

034 - Gutenberg is just about ready to go

October 31st, 2018


If you use WordPress, you're likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it "feature complete", meaning it's getting close to being added …

033 - Google finds new content through links, and then through sitemaps

October 26th, 2018


The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through sitemaps.

032 - Simply having more content doesn't impress Google

October 24th, 2018


As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better …

031 - Google says not to use hashtags in your URLs

October 23rd, 2018


Recently at PubCon, Google's Gary Illyes advised that you should include "no hashtags in URLs" for the sake of rankings, but it's a bit nuanced.

See …

030 - Why you should learn JavaScript to help with SEO

October 22nd, 2018


Three years ago Matt Mullenweg, the creator of WordPress, advised developers to "learn JavaScript deeply", and it's proven be to solid advice. Now …

029 - Does Google use real-life user signals to assist with rankings?

October 17th, 2018


There's been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn't seem to be the …

028 - Search ranking changes are unrelated to Google's new mobile-first indexing

October 16th, 2018


Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.

027 - Word count and other metrics can't measure quality

October 15th, 2018


People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google's given us the answer -- stop counting that …

026 - Making links to your site violates Google's guidelines

October 9th, 2018


Links pointing to your website are one of the biggest factors to help rank well in Google, but they're one of the most difficult and confusing to …

025 - Google's September update

October 8th, 2018


Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.

024 - Low traffic doesn't always mean low quality

October 3rd, 2018


If you dig around your website stats and see that some pages get very low traffic, that could be an indication that the page is low quality -- but …

023 - Google is using more neural matching to understand synonyms

October 2nd, 2018


Over the past few months, Google has been applying neural matching to help better understand synonyms, impacting 30% of search queries (or over a billion searches per day).

022 - Google has made some important changes to Google Image Search

October 1st, 2018


Google has recently updated the look and feel of Google Image Search, but they've also made some substantial changes behind the scenes.

021 - Google is looking for ways to handle GDPR blocking

September 21st, 2018


Many websites in the US have been lazy about how they have handled the GDPR changes, and that's causing some trouble for Google.

020 - Google indexes and ranks everything inside of accordions and tabs

September 20th, 2018


It's been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.

019 - Google search results aren't personalized as much as you'd think

September 19th, 2018


Google has been personalizing search results for roughly a decade, but they're not personalized nearly as much as you think.

018 - Aim for pages that download in less than 100ms

September 18th, 2018


Having a fast-loading site is a good thing. Users like it and Google likes it. While there's no official guideline, Google says that a page should …

017 - Google cannot index pages that require cookies

September 17th, 2018


It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won't index that content.

016 - White space is not an SEO issue

September 14th, 2018


Google applies some penalties if your website header is so heavy that users can't easily find the content, but their focus with that is on ads, not white space.

015 - Go ahead, put reviews from Google Maps on your website

September 13th, 2018


Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!

014 - Google says you need alt text on your images

September 11th, 2018


It's always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it's essential.

013 - Don't link to every page from your home page

September 10th, 2018


In the past, Google has told us that it's good to link to your most important pages from your home page in order to give them more weight in the …

012 - Google treats PDFs essentially as HTML

September 7th, 2018


Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they've come out and told us: they …

011 - Only 3% of your home page traffic makes it to your blog

September 6th, 2018


According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That's not good, but all isn't lost.

010 - Why don't singular and plural keywords rank the same?

September 5th, 2018


Singular and plural keywords don't often rank the same, and Google has explained why.

009 - Mobile users search "near me" a ton

September 4th, 2018


A recent survey from Uberall shows that 82% of smartphone users have performed a search with the phrase (or intent) "near me".

008 - Hacking is increasing, but so are ways to stay safe

August 31st, 2018


There have been reports lately of an increasing number of Instagram accounts being hacked, but Instagram has finally released the ability to protect your account quite a bit more.

007 - The Classic Editor will be around for years

August 30th, 2018


WordPress 5.0 and "Gutenberg", the new editing experience, is coming soon. If you're nervous about it, though, WordPress says not to worry.

006 - Google judges all of your content

August 29th, 2018


Google judges all of the content on your website, not just the stuff that you have written.

005 - Google doesn't care about your fresh content

August 22nd, 2018


Despite what you may have heard, Google doesn't favor fresh content.

004 - Yoast and Gutenberg

August 20th, 2018


A new editor for WordPress, code-named Gutenberg, is coming very soon, and now the most popular SEO plugin is ready for it.

003 - Say goodbye to Facebook traffic

August 17th, 2018


Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle down and it's never coming back.

002 - The 11 proven Google ranking factors

August 16th, 2018


People say that Google has over 200 ranking factors, and that's likely true, but today we're going to run through the 11 that Google has actually confirmed.

001 -

August 12th, 2018


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