Apryl Pilloli is someone we should all listen to when it comes to social media strategy for news publishers.
In this episode I picked her brains about everything social, and she gave some awesome perspectives.
- Are social platforms the enemy?
- The best ways for publishers to leverage social media to communicate better with readers
- How to use social to drive membership and subscriptions
- How native ads can work very well for the right brands
- The main mistakes publishers make on social
- The most important metrics to keep an eye on when it comes to social
- What the future holds for social media strategy
- Apryl's most improtant advice for publishers
Check out the full write up here!