The Digital Media Growth Podcast features leaders and experts in digital publishing - helping you stay on top of key industry trends while growing your audience and revenue. We interview experts each week who’ll cover how to deal with platforms, engage your readers, drive subscriptions and reader re… read more
Making Publishing Pay With Mary Walter-Brown
Mary helps publishers to implement the best revenue strategies and grow their membership programs.
In this show we go over:
The crucial difference between subscription and membership
How to tell if you're ready to launch a membership program
How audience development is crucial for growing loyalty and how to do it right
Using data to grow your email list
How modal windows are a smart choice for publishers
Converting subscribers to members
The key psychological factors that make membership a success
Using welcome sequences to tell your brand story
Are paywalls right for you?
How to increase retention and reduce churn
Measuring success in membership
How startups can bake in membership from the beginning
We cover a lot more besides, enjoy this great episode!