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Digital Media Growth Podcast

21 EpisodesProduced by Thomas Goss, Pietro SaccomaniWebsite

The Digital Media Growth Podcast features leaders and experts in digital publishing - helping you stay on top of key industry trends while growing your audience and revenue. We interview experts each week who’ll cover how to deal with platforms, engage your readers, drive subscriptions and reader re… read more

39:20

Making Publishing Pay With Mary Walter-Brown

Mary helps publishers to implement the best revenue strategies and grow their membership programs.

In this show we go over:

  • The crucial difference between subscription and membership
  • How to tell if you're ready to launch a membership program
  • How audience development is crucial for growing loyalty and how to do it right
  • Using data to grow your email list
  • How modal windows are a smart choice for publishers
  • Converting subscribers to members
  • The key psychological factors that make membership a success
  • Using welcome sequences to tell your brand story
  • Are paywalls right for you?
  • How to increase retention and reduce churn
  • Measuring success in membership
  • How startups can bake in membership from the beginning
We cover a lot more besides, enjoy this great episode!

Check out this in depth write up based on the interview!
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