Digital Marketing Team Huddle
Bring it in, team! We invite you and your marketing team to navigate the complex digital landscape, take proactive control of your marketing, and achieve measurable success.
Financial Services Marketing Challenges and How to Solve Them
August 18th, 2021
In the tightly regulated and highly-commoditized financial services marketing world, there are many challenges. But at O8, we believe that every …
The Perfect Digital Marketing Team Structure
July 20th, 2021
The best digital marketing team has the proper skill sets and strategies to accomplish organizational goals in the most efficient manner.
You'll get insights and actionable practices that will help you select, …
Breaking Bias, Building Connections
June 28th, 2021
This session will focus on our individual responsibility to address our bias as we seek to build on our common goals of safety, significance, and belonging.
Note: This podcast audio was taken from a live video recording …
Closed-Loop Marketing
June 11th, 2021
Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which …
GA4
February 10th, 2021
2.9.21 In 2005, the original Google Analytics, known as “Urchin,” launched. Since then, there have been 3 new iterations. Classic in 2008, Universal in 2013, and now the latest, GA4! The O8 team gets into the …
Creating Actionable Insights From Your Marketing Data
December 21st, 2020
12.1.20 Clients come to us either lacking quality marketing data or drowning in it. The team discusses how to make sense of all this marketing data in this week's Digital Marketing Team Huddle!
Tackling Digital Marketing Strategy in 2021
November 18th, 2020
11.17.20 In this episode of Digital Marketing Team Huddle, the O8 team discusses what to consider when making your digital marketing plans for 2021. The idea of planning for 2021 can be daunting. The reality is that we …
Geotargeting
October 6th, 2020
10.6.20 The O8 team discusses geotargeting and how it can be used on your website as an essential tool for targeted marketing and advertising …
The Do's & Don'ts of a Website Redesign
August 25th, 2020
8.25.20 This week's Digital Marketing Team Huddle episode has O8 discussing design, usability, navigation, and performance do's and don'ts. Our Director of UX and Design also joins to give his insight!
Problem Solving Session
August 4th, 2020
8.4.20 In this week's Digital Marketing Team Huddle, the team has a problem-solving session answering listener questions. Listen to learn more about …
Drupal 9
June 30th, 2020
5.1.20 In this episode of Digital Marketing Team Huddle, our team discusses all things Drupal, including the impending migration from Drupal 7 to Drupal 8/9!
*Please note this podcast was recorded when D7's EOL was …
Digital Marketing Group Therapy
June 23rd, 2020
6.23.20 Join O8 experts for free digital marketing and technical advice. Think of it as a group therapy session! The team answers questions, …
What Should Your Weekly Marketing and Website Checklists Consist Of?
June 16th, 2020
6.16.20 Success comes when you have a steady, clear focus on what you want to achieve and you take steps every day to move towards it. Weekly (and daily and monthly) checklists help you to stay on track and keep your …
Preparing for the Upcoming Changes to Search Algorithms
June 12th, 2020
6.12.20 This Digital Marketing Team Huddle will help you learn about the impending changes to search algorithms on the web. When are they happening, …
All Things HubSpot
June 9th, 2020
6.9.2020 On this Digital Marketing Team Huddle, the team discusses all things HubSpot and how it can fit into your business's needs.
Are You Tracking Properly?
May 26th, 2020
5.26.20 On this Digital Marketing Team Huddle, O8 discusses UTM codes. How you can create them, what can you track with them, as well as best practices for UTM tracking.
PPC Insights and Improving Your Returns
May 22nd, 2020
5.22.20 On this Digital Marketing Team Huddle, we discuss ways to improve your PPC returns, the most important KPIs to measure success, and more!
How to Conduct a Website Analysis
May 12th, 2020
5.12.20 On this episode of Digital Marketing Team Huddle, O8 discusses conducting a website analysis for your own company, and what to look for from your competitors!
How to Approach a Website Redesign
May 8th, 2020
5.8.20 On this episode of Digital Marketing Team Huddle, join us as we discuss what to know about approaching a website redesign.
The Latest Digital Marketing Trends
May 5th, 2020
5.5.20 On this Digital Marketing Team Huddle, the O8 team discusses the latest and greatest digital marketing trends, including personalization, social media stories, artificial intelligence, branding, and much more!
CRO in the time of COVID-19
April 29th, 2020
4.28.20 O8 discusses CRO in relation to how to respond to the consumer behavior shift, as well as how to win new customers and retain existing ones over the coming weeks and months.
How to Approach Re-Opening Your Business Post-COVID 19
April 27th, 2020
4.24.20 This episode of Digital Marketing Team Huddle discusses re-opening your business post-COVID-19. How should you re-engage with …
The Intelligent Way to “Cut Costs” During Hard Times
April 22nd, 2020
4.22.20 Budget is tight, so you need to cut costs and that means marketing. We'll advise you on the smart way to do so, without losing all of the …
Productive Tools To Do Better Remote Work
April 22nd, 2020
4.17.20 O8 team members discuss the best tools to keep you productive while working remotely.
Strategically Pivoting in a New World
April 22nd, 2020
4.14.20 Our first Digital Marketing Team Huddle episode discusses how to strategically pivot your business in this new and rapidly changing world.
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