Digital Marketing from Digital Opps

71 EpisodesProduced by Michael Winn

Insights, tips and strategies to grow your business leveraging digital marketing.

71 Episodes | 2018 - 2019

What are the 12 Essential Markers of Successful Digital Marketing in 2019?

March 21st, 2019

17:20

 What are the 12 Essential Markers of Successful Digital Marketing? Today is part one in a series discussing these important markers. 

What patterns can we learn from the relationship between media formats and content consumption by the masses?

March 20th, 2019

14:23

ADA Web Compliance is not just about passing a test to avoid penalties or a lawsuit.

March 19th, 2019

18:15

 It's about providing access to online content for all individuals regardless of their abilities. In 2018, there was a 181% increase in lawsuits filed in federal court for ADA web accessibility. If you are in New York …

The best Instagram audience growth formula that is killing it right now. Why many brands aren't doing it.

March 18th, 2019

10:22

More than 95 million photos and videos are uploaded to Instagram everyday. So how can you engage with the right people in the right conversation to grow your audience? Listen in!

Traction: Get a grip on your business. Let's talk core values and core focus.

March 15th, 2019

30:23

Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a …

How to respect the consumer digital journey and encourage them to take the next step along their pixel path

March 14th, 2019

13:12

Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final …

Do you want to elevate the social media visibility and digital reach of your organization?

March 12th, 2019

12:43

One-to-one engagement is the game, personal brand is the play. Learn how your company can cultivate and ignite personal brand within your staff and …

Why isn't your social media working? What tactics are working in 2019? If you want more engagement, listen in.

March 11th, 2019

13:20

Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn - which are free - but to achieve the audience reach to grow your business it's a pay-to-pay game. Do you have …

Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 2

March 8th, 2019

26:08

Katie Lillyfield from Lillyfield Accounting Solutions joins Michael Winn to discuss Chapter 2 (Letting Go of The Vine) of "Traction" the book by …

Sales or membership down? How can Social Proof tip the scales of consideration in your favor.

March 7th, 2019

10:18

How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current …

Do you want to see your digital brand explode with mass attention?

March 6th, 2019

10:16

If you aren't using the A.I.M + Action method you are losing in 2019.  Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with …

7 Overlooked Resources for Discovering Consumer Insight to Craft Highly Effective Content

March 5th, 2019

10:20

 What are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content?  

What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?

March 4th, 2019

10:21

For brands centered around the 18-34 year target audience segment, this is a huge signal in the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service …

Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction Episode 1

March 1st, 2019

27:53

Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode …

How Can Geo-fencing Impact the Growth of Your Business in 2019?

February 28th, 2019

10:25

What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?

How Can You Improve Brand Engagement Across Platforms in 2019?

February 27th, 2019

10:22

What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?

How to set your digital marketing goals for 2019!

February 26th, 2019

10:24

What are the 6 essential action items in delivering content at scale to win the digital attention game? 

Need to migrate your website from Joomla to WordPress? It can be done.

February 22nd, 2019

12:21

Time to update your website? WordPress versus Joomla - picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done. 

Digital marketing ROI - which platform has inflated pricing and which one is undervalued?

February 21st, 2019

14:57

Digital marketing ROI - paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued?  

How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow?

February 19th, 2019

14:17

How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?

How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale.

February 18th, 2019

15:53

How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to …

Understanding the difference between growing your business versus scaling it 2019

February 15th, 2019

11:38

Understanding the difference between growing your business versus scaling it and why it matters in 2019. Want to learn more? Very excited to announce …

7 Ways to Leverage Private Events to Boost Your Marketing in 2019!

February 13th, 2019

10:36

 7 ways to leverage private events to boost your marketing for 2019! Lessons learned from the most EPIC event that never happened. 

Why aren't people buying? What's wrong with logical-based marketing and messaging?

February 12th, 2019

10:26

 Why aren't people buying? What's wrong with logical-based marketing and messaging.  Taking a deeper dive into the motivation behind the decision making process.

Planning to attend an expo as a vendor to grow your business in 2019?

February 11th, 2019

9:56

 Planning to attend an expo as a vendor to grow your business in 2019? What digital tactics should you leverage to maximize your ROI from the event?

What is ADA compliance and how does it relate to your business website?

February 8th, 2019

10:20

 What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court - up 181% from 2017. If your business or organization receives federal funding or your …

How can you leverage Spotify to grow your business in 2019?

February 7th, 2019

10:17

 Spotify bets big on podcast and buys Gimlet Media and Anchor.fm, why should your care? How might it impact the growth of your business in 2019? 

What's the hidden key to opening the door to growth for your business in 2019?

February 5th, 2019

10:03

 What's the hidden key to opening the door to growth for your business in 2019? Has your business plateaued or beginning to shrink? Why? What can you do about it? 

What is the best strategy to build your brand in 2019?

February 1st, 2019

10:19

 If you are a solo practitioner, realtor, sales rep, brand ambassador or small business owner and want to build your brand in 2019, focus on this …

Why the 4 motivators driving social media interactions matter in 2019

January 25th, 2019

9:59

 What are the four motivators driving our interaction and activities on social media? Why you should care and how it will impact you digital …

What is the key to maximizing your marketing reach for 2019?

November 12th, 2018

10:02

What is the key to maximizing your marketing reach for 2019? This strategy will absolutely help you crush your marketing goals!

Getting to know your target audience like an FBI profiler

October 30th, 2018

10:01

Let's talk about who you are looking for, what you want them to do and how to influence their decision making process.

Taking inventory of what you got. Giving back to your community.

October 22nd, 2018

9:55

In today's podcast, we talk about taking inventory of what you have, what you waste and ways to help others in your business community.

How does design thinking impact your marketing?

October 5th, 2018

10:10

What are you saying? Are you struggling to get responses from your target audience? How does design thinking impact your marketing?

4 Sneaky Blog Topics to Post before November 1 that will go viral and boost your SEO!

October 4th, 2018

9:30

4 Sneaky Blog Topics to Post before November 1. These are proven methods for crafting content marketing articles that will go viral and boost your SEO and your visibility!

How to build a strategic marketing plan for 2019. Part 4 of 4

October 3rd, 2018

10:12

How to build a strategic marketing plan for 2019. This is part four in a series of four discussing the smart steps businesses take in planning for growth.

How to build a strategic marketing plan for 2019. Part 3 of 4

October 2nd, 2018

9:34

How to build a strategic marketing plan for 2019. This is part three in a series of four discussing the smart steps businesses take in planning for growth.

How to build a strategic marketing plan for 2019. Part 2 of 4

October 1st, 2018

10:00

How to build a strategic marketing plan for 2019. This video is part two in a series of four discussing the smart steps businesses take in planning for growth.

How to build a strategic marketing plan for 2019. Part 1 of 4.

September 28th, 2018

9:00

How to build a strategic marketing plan for 2019. This video is part one in a series of four discussing the smart steps businesses take in planning for growth.

What is the impact of your digital brand on your business?

September 27th, 2018

9:54

What is the impact of your digital brand on your business? Fact: 75% of users make a judgement about a company's credibility based on their website. Let's talk about digital turn offs that might be costing you business …

When to shift from Facebook Groups to your own Private Online Network and how to monetize it

September 26th, 2018

9:55

When to shift from Facebook Groups to your own Private Online Network in order to scale your business, add customer/member value and monetize your network.

What is the ROI of pumping out daily digital content?

September 25th, 2018

10:14

Exercising patience in a digital world of instant gratification. What is the ROI of pumping out daily digital content?

Why Content Marketing should be a top priority for you in 2019.

September 24th, 2018

9:51

Why Content Marketing should be a top priority for you in 2019. What is the difference between content marketing and other forms of marketing? Why is …

What 3 THINGS are preventing you from scaling your business?

September 21st, 2018

10:07

Does it make sense to try and bail out water from a boat that is about to crash into a BIG rock? What is preventing you from scaling your business? 3 things: The Ego Monster, The Cheapskate, Delegating without purpose …

Does your business have a social media triage in place?

September 20th, 2018

10:05

Does your business have a social media triage in place? Whether comments are positive or negative you need to have a plan in place on how to respond. Having a response plan (triage) consists of analyzing and evaluating …

Complaining is the toxic virus that will kill your business/productivity.

September 19th, 2018

9:46

Complaining is the toxic virus that will kill your business/productivity. The 3 types are The Venter, The Sympathy Seeker and The Cronic Complainer. Complaining rewires (firing synapses) your brain weakening your immune …

Google released mobile-first indexing in March 2018. Why should you care?

September 18th, 2018

10:12

Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? …

What is the secret ninja weapon for digital content segmentation success?

September 17th, 2018

9:40

If society is so addicted to highly-segmented media consumption, why do some companies continue to dish out one-size-fits-all content? #fail What is the secret ninja weapon for digital content segmentation success?

Impact of industry disruption for small businesses: Who's at risk?

September 14th, 2018

10:09

Let's cheer for local businesses! Backbone of America's economy. Scary trend: 4 million more business deaths than births in last decade. What keeps the doors open? Who is at risk? How can you stay on your game?

3 Tips for real estate success: Buyer strategies, seller insights and selecting the right realtor - Gary Bartlett guest speaker

September 13th, 2018

10:18

How to take advantage of the current real estate market conditions in Tallahassee. 3 Tips for success: Buyer strategies, seller insights and selecting the right realtor.

How to crush a local marketing campaign - SMASH all the boxes at once!

September 12th, 2018

9:04

How to crush a local marketing campaign - SMASH all the boxes at once! Inbox, Mailbox, Facebook Feed, Geo-fence, Text and Retarget. You MUST have …

How will Voice Search impact your SEO plan for 2019?

September 11th, 2018

9:12

How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents …

Why are you stuck in the status quo? The status quo is powered by two counter-productive forces.

September 10th, 2018

9:18

Why are you stuck in the status quo? The status quo is powered by two counter-productive forces: operating out of the opinions of others & driven by the need to acquire material status. How do you know if you are …

Why Geo-fencing should be part of your digital game plan

September 7th, 2018

9:57

Why Geo-fencing should be part of your digital game plan. How, what, where and the why of getting the great ROI from your mobile marketing.

Has your business flat-lined? Time for business CPR? 7 steps to breathe life back into your business

September 6th, 2018

9:18

Has your business flat-lined? Time for business CPR? Here are 7 steps to breathe life back into your business.

Don't let your website visitors bounce! 5 Tactics to lower your bounce rates

September 5th, 2018

10:01

Don't let your website visitors bounce! Why you should care and how you can decrease your bounce rate to increase website new business opportunities. …

3 Keys to prepare for growth - why you should or shouldn't plug-in your amp!

September 4th, 2018

9:06

Why you should or shouldn't plug-in your amp! Is it time to increase your reach to grow your business? Don't make a costly mistake. You might be …

Why You Need to Add Podcasting to Your Marketing Mix

August 31st, 2018

9:39

Your audience is constantly on the go so give them the flexibility to tune in. Podcast is perfect for hyper-targeting your audience and has huge SEO …

How to use your blog to meet your clients at any stage of the buyer's journey.

August 30th, 2018

9:20

How to use your blog to meet your clients at any stage of the buyer journey. Draft your content to match these stages: Awareness - Need recognized, Consideration - Investigative research and Evaluation of reviews, …

Are you winning the digital attention game? Or are you sitting on the sidelines whining about the rules?

August 29th, 2018

9:10

Are you #winning the digital attention game? Or are you sitting on the sidelines whining about the rules? Those who are #winning define the rules:
1) …

How do you deliver value long after sale?

August 28th, 2018

9:36

How do you deliver value long after sale? Providing a custom recording of a one-on-one screenshare and audio recording in a video format is a great …

What are the 5 ingredients of meaningful work?

August 27th, 2018

9:20

Working at something you hate is called stress, working at something you love is called passion. - Simon Sinek
What are the 5 ingredients of work?
1) …

Why do most small businesses #FAIL within the first three years?

August 24th, 2018

9:58

Why do most small businesses #FAIL within the first three years? Hats. They don't know which one to wear or when to put them on. What are these magical hats of success? Where can we get them?

What is your #1 obstacle in reaching new business?

August 23rd, 2018

9:45

What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here's how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, …

The invisible poison wall of judgement and the anti-dote for it

August 22nd, 2018

11:40

What is the invisible wall built around you stopping you from moving forward? Judgement. It is an invisible wall built brick comment by brick thought that poisons us from being our best self! What is the anti-dote to …

Clutter kills creativity so make space for innovation and inspiration

August 21st, 2018

8:45

Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can't create innovation and inspiration without clearing the …

Retargeting - Magical digital be back dust for website visitors

August 20th, 2018

10:00

Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It's like …

Is your business going to GROW in 2019? If so, you are going to need more attention.

August 17th, 2018

9:55

Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan
2) Be adaptable
3) Be relevant
4) Connect deeper

Google thinks mobile-first - does your business?

August 16th, 2018

9:37

Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here's a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) …

What is OTT? Over-the-Top and Why It Matters For 2019 Marketing

August 15th, 2018

9:52

What the heck is O.T.T.? "Over-the-top" describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who …

Understanding how consumers think and feel about your brand is key

August 14th, 2018

9:50

The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it's true. The Internet hasn't …

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