Cover art for podcast Digital HR Leaders with David Green

Digital HR Leaders with David Green

107 EpisodesProduced by David GreenWebsite

In this series, David Green will be speaking to a range of senior HR leaders who are pushing a data-driven and digital HR agenda. There is an increasing need for HR professionals to become more digitally and numerically literate – to acquire the skills necessary to process, produce and leverage digi… read more


33. Why People Analytics Needs to Behave Like a Startup with Dirk Jonker, CEO at Crunchr

The field of people analytics has made significant progress in the last five years and was recently recognised by LinkedIn in its global talent trend report as one of four key trends reshaping the way organisations recruit and retain its people. Whilst people analytics has travelled far it still has a long way to go. Challenges abound on topics like ethics, upskilling HR and scaling people analytics across the organisation.

My guest on this week's show agrees, as founder and CEO of Crunchr, Dirk Jonker has been working in the people analytics field for more than a decade and has helped numerous clients to build, operationalise and scale people analytics in their companies.

In our conversation Dirk and I will discuss:

  • Why people analytics needs to behave more like a startup
  • How to bring people analytics to scale
  • Some of the key considerations for organisations that are looking to build their own technology to aggregate and visualise people data
  • Why many organisation's approach to up-skilling HR is doomed to failure
  • Whether AI and automation is a threat or an opportunity for HR

This episode is a must listen for anyone in a workforce or people analytics role, those involved in buying or developing HR technology in their organisations and any HR or business professional seeking to understand more about the people analytics field.

Support for this podcast is brought to you by Crunchr. To learn more, visit

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