Cover art for podcast Digital Health Today

Digital Health Today

114 EpisodesProduced by Dan Kendall / Part of the Health Podcast NetworkWebsite

Digital Health Today features the innovators, leaders and pioneers reshaping health and wellness. From patients and clinicians, to inventors and investors, we speak with guests from around the world to share their insights, experience and knowledge from the front lines of health tech innovation. T… read more

20:34

S6: #051: Bayer Launches New G4A Generator Program

Bayer is launching the G4A Generator program and opening for applications the week of January 8th, 2018. Tune in to hear how Bayer is creating commercial opportunities for early stage businesses - and they are delivering! To get the scoop on this new program, and also give an update on some of the programs that ran in 2017, I spoke to three people at Bayer that are bringing the G4A Generator program to life. My guests on this program are Eugene Borukhovich, Global Head, Digital Health Incubation & Innovation, Barton Warner, Vice President of Strategy and Portfolio Management, and Anna-Lena Lorenz, the Global Innovation Manager and Ecosystem Coordinator.


Today's Topics:

  • Results of 2017 G4A Accelerator Program
  • Success of the 2017 G4A Dealmaker Program
  • The Newest G4A Program: The G4A Generator
  • What startups should look for in a corporate partner
  • Four challenge areas of the G4A Generator
  • Nutrition Support
  • Managing Self-care
  • External Pain Management
  • Skin and Sun Protection
  • Bayer's plans for continued innovation


Links and Resources Mentioned:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Digital Health Today

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://feeds.megaphone.fm/DHT7550289169

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens