Digital Brains | Online marketing, digital, tech en strategy.
In de podcast 'Digital Brains' van Adwise praten we je iedere 2 weken bij over ontwikkelingen op het gebied van online marketing, digital, tech en strategy. Daarnaast bespreken we 1 keer per maand één specifiek thema in onze Deep Dive afleveringen. Reageren kan via podcast@adwise.nl.
#50: Het tracking mysterie ontrafeld
Data is essentieel voor een goede online marketing strategie en executie. Bijna alle kanalen zijn inmiddels afhankelijk van data en de grootste challenges van die kanalen hebben vaak met data te maken. Maar waar komt die data dan vandaan en hoe organiseer je dat binnen alle beperkingen?
Deze aflevering draait om het belang van data en proberen we het mysterie van tracking te ontrafelen.
Hosts: Jeroen Roozendaal & Daan Loohuis
Gast: Wouter Nieuwerth, Head of Data & Analytics bij Adwise
Shownotes: www.adwise.nl/podcast
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